Under Armor Launches Two New Smart Running Sneakers Smart Under Armor, Hovr Phantom, and Hovr Sonic sneakers
11.01.2018 4640

Under Armor Launches Two New Smart Running Sneakers

Under Armor, a fashion brand of sportswear and shoes, noted that fitness control is a very popular feature in smartphones and decided to integrate it directly into running sneakers, writes techcrunch.com.

For the first time, the brand equipped the CES sneakers model, which were released last year, with this function. Apparently, the novelty was a success, because Under Armor decided to continue the development of this direction, and released two new models of sneakers Hovr Phantom and Hovr Sonic, equipped with the same system.

The top of the Hovr Phantom sneakers is made of perforated suede, which is crowned with a stretch fabric collar. The top of the Hovr Sonic model, which is designed for long-distance running, is made of cotton stretch material.


Gadgets are built into the soles of sneakers, among them - a bluetooth module, an accelerometer that allows you to measure acceleration, a gyroscope. According to the company, the battery built into the sneakers should be enough for the entire life of the pair.

Gadgets start working as soon as a person in sneakers starts moving. The system is synchronized with the smartphone through the special application Under Armor MapMyRun, thanks to which you can track the distance traveled, step width, rhythm, and thus these indicators can be adjusted.

Sportswear and footwear fashion brand Under Armor has noticed that fitness control is a very popular feature in smartphones and has decided to integrate it directly into running shoes.
5
1
Rating

Latest News

Adidas pulls out of sneaker campaign featuring Bella Hadid

A recently launched advertising campaign for Adidas Originals sneakers, the face of which was chosen by American supermodel Bella Hadid, unexpectedly found itself at the center of a public scandal. The ad caught the attention of the American Jewish...
22.07.2024 152

Sneakers with Donald Trump's victory image become bestsellers

"Fight Fight Fight" is the name of a pair of high-top sneakers featuring a victorious image of Donald Trump after the attack. The shoes, which the politician released in memory of the terrorist attack in Pennsylvania, were produced in an edition of 4700 pairs, and were a commercial success. Pair…
20.07.2024 463

Birkenstock opens first store in Paris

Birkenstock's first Parisian store opens this Saturday. Two-story store with an area of ​​130 sq. meters is located in the heart of the fashionable Parisian Marais quarter, where interior showrooms, art galleries, boutiques,…
19.07.2024 547

OrthoLite expands its production center in Europe

The American insoles manufacturer has announced the expansion of its European facility, OrthoLite Europa (OEU), located in Almansa, Spain. The company strives to become closer to European partners and aims to increase…
18.07.2024 694

Almaty will host an exhibition of footwear, fur, leather and accessories Euro Shoes@CAF

From August 18 to 20, the main exhibition of the fashion industry in Central Asia - Central Asia Fashion (CAF) will be held in Almaty at the Atakent exhibition complex. For the fourth season of CAF, it is being held with the support of the Moscow International Footwear and…
17.07.2024 592
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning