Rieker
Uralvagonzavod enters the clothing and footwear market
17.07.2013 7104

Uralvagonzavod enters the clothing and footwear market

Uralvagonzavod, the largest manufacturer of tanks and wagons in Russia, will manufacture clothes, shoes, souvenirs and accessories under its own brand. “First of all, it will be street clothes, sweatshirts, T-shirts, jackets and off-road boots,” promises Alexey Zharich, deputy general director of the company. Experts interpret the project as an attempt to strengthen the brand, because, for example, Boeing and Caterpillar are doing the same. But it is worth noting that Western machine builders sell their brand under licenses to clothing and footwear manufacturers.

UVZ plans to open at least three showrooms in Nizhny Tagil, and in August the corporation expects to launch the uvzshop.ru website, which will display its products. The clothes are sewn in China and by several Russian partners, which makes it possible to "make prices for the entire line affordable," assures Zharich. According to UVZ estimates, "the top price for clothes, for example, a raincoat, will not exceed 3 rubles," the price of a T-shirt is about 300 rubles. Investments in the project will amount to about 20 million rubles. The design of things and souvenirs was developed by Alexey Maslov, who was engaged in branding of the Russia Today TV channel and the Snob magazine.

Alexey Zharich explains UVZ's decision to enter a new market by the fact that "sales of clothing and accessories under its own brand traditionally bring large profits to Western manufacturers of military and road-building equipment, such as Caterpillar, JCB and Boeing." Cat branded products can be purchased in many sports chains in Russia. But UVZ does not yet hope for "special revenue" from this direction.

Uralvagonzavod, the largest manufacturer of tanks and wagons in Russia, will manufacture clothes, shoes, souvenirs and accessories under its own brand. "First of all, it will be street ...
5
1
Rating

Latest News

Salvatore Ferragamo once again demonstrates the F-shaped heel

Salvatore Ferragamo's 2021 F-heel follows the curved heel of the original once created by the brand's founding father. The unique shape of the heel creates the impression that the wearer's foot is flying through the air.
05.03.2021 52

Turkish shoe exhibition Eksposhoes Antalya will be held from 18 to 20 May

Despite the pandemic and the associated restrictions on international travel, Turkey's borders remain open to guests from Russia, and the Eksposhoes Antalya shoe exhibition is once again ready to host Russian buyers.
05.03.2021 55

Lacoste has released a new model of unisex sneakers in retro style

French sportswear brand Lacoste's Match Break sneaker is a combination of an archival silhouette and state-of-the-art technology. The design of the retro sneaker combines clean lines with a calm color scheme.
03.03.2021 106

Rendez-Vous introduces its new spring / summer 2021 footwear collection

In the current collection of the Rendez-Vous chain of footwear and accessories stores, shoes from such brands as Kenzo, Vagabond, MM6, Giovanni Fabiani, Marc Jacobs, Converse, Dr. Martens, See by Chloe, Nike, Nando Muzi, Guess, Loriblu, ...
03.03.2021 120

Rieker sells 24 pairs a year. Shoes Report's Youtube channel published an interview with Riker Vostok CEO Shahin Asadov

Despite the pandemic, German footwear brand Rieker is celebrating a good year and expects sales to rise in the coming season.
03.03.2021 574
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning