Urban Vibes opened 6 new stores in Russia
The network of sneakers stores Urban Vibes has opened 6 new outlets in major cities: in Sochi, Rostov-on-Don and two stores each in Moscow and St. Petersburg.
In Urban Vibes stores you can pick up a full-fledged look from clothes and accessories of popular brands such as PUMA, adidas, FILA, The North Face, Converse, Nike, Saucony, Reebok, Ellesse, Kappa, Vans, as well as their collaborations, such as Reebok x monochrome. The main focus of Urban Vibes sneakers is on a wide selection of sneakers. In November, the main line of shoes and sneakers will be replenished with models from casual denim brand Wrangler and grunge activewear brand Palladium.
One of the main topics in the development and positioning of the sneakerstore is music. In autumn, the brand team launched a joint show Urban Sound with the hip-hop radio station STUDIO 21. On the air with representatives of the new rap school SODA, LUV, Kambulat and LXNER talked about their favorite sneakers and shared tracks close to them. In addition, the brand has collaborated with artists such as THOMAS MRAZ, LOVV66, DEVIKA SHAWTY and OFFMI. Urban Vibes strengthened its connection with street culture through joint events with the Beat Weekend documentary film festival about new culture in Rostov-on-Don and St. Petersburg. In honor of the opening of six new sneaker stores, special film screenings and discussions were held with hip-hop promoter, founder of the AVG group Kasbolat Baikulov, graffiti artist Oleg TOMTREE, Roots United producer and DJ Diana Napirelli and others.
Urban Vibes retail was launched in 2020. The chain currently has 13 stores.
The network of sneakers stores Urban Vibes has opened 6 new outlets in major cities: in Sochi, Rostov-on-Don and two stores each in Moscow and in…
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Shoes Style is back on the cutting edge! Interview with the finalist of the international competition of shoe and accessory designers Egor Sorokin
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Salvatore Ferragamo's Shoes Inspire Pastry Chefs
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How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
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The cyclicality of fashion and its impact on the financial results of the fashion business
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Euro Shoes – on a new premium platform!
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Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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How to preserve a retail business in the fashion market in the era of marketplace hegemony?
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Shoe factories in Russia are closing one after another
The shoe industry in Russia is in a severe crisis situation. A number of Russian shoe manufacturers have announced the cessation of their activities this year.
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Global footwear production down by 1,5 billion pairs in 2023
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EXTR4 - a new shoe brand from Italy at the EURO SHOES exhibition
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Five fashionable models of men's shoes: forecast for the autumn-winter season 2024/25
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A fashion buyer's checklist will expand your capabilities in creating an assortment for a shoe store
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Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
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Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
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In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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