"Kotofey" collected at the presentation 50 thousand orders
According to the results presentation of the collection "School-Autumn-Winter 2012 ", which was held the company Mila - shoes wholesale » with 2 by 13 April 2012, the Ural wholesaler formed a portfolio of orders on more than 50 thousand pairs of shoes of a popular brand.
The exhibition was visited by 132 of a buyer of children's shoes in bulk, which is a very good indicator and testifies about demand TM "Kotofey". Shoes were very popular among Mila customers. from the membrane and boots from felt lined from natural wool. Despite to general a positive result, entrepreneurs noted a high percentage of the presence of models from last year collections. This fact scattered the attention of retail store owners. and made it difficult assortment selection process for the upcoming autumn-winter season, consider the company "Mila."
«Sorrymost suppliers at the presentation new collections are trying to lay out samples of old models, which, for various reasons were not sold out. This violates the original purpose of the event.
Presentation - this is a kind of market research, information gathering about preferences buyers of children's shoes in bulk, the definition of rating models. With last year’s models, presentations tend to turn in additional distribution channel for illiquid products, which reduces the overall effectiveness of the event. In the presence of at the past exhibition TM "Kotofey" only new models and leaders sales result could be much better", - manager noted Mila - shoes wholesale »Alexander Borodin.
According to the results of the presentation of the School-Autumn-Winter 2012 collection, which was held at Mila Wholesale Shoes from 2 to 13 on April 2012, the Ural wholesaler formed a portfolio of orders for more ...