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Successful luxury brands are betting on a new generation
30.10.2014 3991

Successful luxury brands are betting on a new generation

The segment of luxury goods will continue to grow, but in the coming months, companies will experience the effects of a decline in sales in Hong Kong, analysts at the international investment bank Goldman Sachs forecast. The authors of the study advise betting on companies that demonstrate a competent development strategy, such as Ferragamo, Burberry, Moncler, Richemont and Watch.

Speaking about the luxury segment in general, experts emphasize that the market continued to grow in the third quarter of 2014 by 6%, while in the previous three months the growth was 5%. “While the overall situation is good,” says the Goldman Sachs report, “caution needs to be exercised given the slowdown in sales in Hong Kong following recent protests.” Analysts believe that the segment's growth may slow down to 1% in the coming months.

As for the development of individual brands, experts predict the success of companies targeting a new generation that makes online purchases and is always looking for profitable promotions. In particular, Goldman Sachs is calling for the purchase of Burberry shares, which may soon grow by as much as 45%. The position of Ferragamo (up to 50% growth is forecasted), Richemont, Swatch and Moncler also looks positive. At the same time, analysts advise avoiding "companies whose development strategy has reached a dead end", such as Gucci, Hugo Boss and Puma. Brunello Cucinelli, LVMH, Hermès, Tod's and Prada received a neutral rating from Goldman Sachs.

The segment of luxury goods will continue to grow, but in the coming months, companies will experience the effects of a decline in sales in Hong Kong, analysts at Goldman Sachs, an international investment bank, forecast. ...
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