Successful luxury brands are betting on a new generation
30.10.2014 4390

Successful luxury brands are betting on a new generation

The segment of luxury goods will continue to grow, but in the coming months, companies will experience the effects of a decline in sales in Hong Kong, analysts at the international investment bank Goldman Sachs forecast. The authors of the study advise betting on companies that demonstrate a competent development strategy, such as Ferragamo, Burberry, Moncler, Richemont and Watch.

Speaking about the luxury segment in general, experts emphasize that the market continued to grow in the third quarter of 2014 by 6%, while in the previous three months the growth was 5%. “While the overall situation is good,” says the Goldman Sachs report, “caution needs to be exercised given the slowdown in sales in Hong Kong following recent protests.” Analysts believe that the segment's growth may slow down to 1% in the coming months.

As for the development of individual brands, experts predict the success of companies targeting a new generation that makes online purchases and is always looking for profitable promotions. In particular, Goldman Sachs is calling for the purchase of Burberry shares, which may soon grow by as much as 45%. The position of Ferragamo (up to 50% growth is forecasted), Richemont, Swatch and Moncler also looks positive. At the same time, analysts advise avoiding "companies whose development strategy has reached a dead end", such as Gucci, Hugo Boss and Puma. Brunello Cucinelli, LVMH, Hermès, Tod's and Prada received a neutral rating from Goldman Sachs.

The segment of luxury goods will continue to grow, but in the coming months, companies will experience the effects of a decline in sales in Hong Kong, analysts at Goldman Sachs, an international investment bank, forecast. ...
5
1
Rating

Latest News

Summer trend – mesh, pearls and floral patterns in shoes

Bright mesh mules and ballet shoes embroidered with beaded flowers have returned to the collections of premium brands and shoe brands in the mass market segment for the Summer '24 season. On TikTok, you can find more than 13,5 million posts related to the term “Chinese...
18.06.2024 89

Birkenstock presented the “Eternal Sunshine” collection

The German shoe brand Birkenstock releases a collection called “Eternal Sunshine” (translated from English: “Eternal Sunshine”). Inspired by the energy of Los Angeles, it features sandals and the brand's signature cork mules...
18.06.2024 176

Munz Group launches multi-brand chain Salamander Store

The first multi-brand Salamander Store opened in Moscow, in the Kuntsevo Plaza shopping center. In addition to Salamander shoes, the retail assortment includes clothing and accessories, household goods, leathercare cosmetics, related products and shoes of such brands...
17.06.2024 208

Adidas Superstar sneakers transformed into dress shoes

The popular Adidas Superstar sneaker model has undergone a radical rethink. In the history of this couple over the 55 years of existence, there have been various transformations, but this time in the collaboration of Adidas with the Chinese street fashion brand Clot, the result was the most...
17.06.2024 316

Clarks parent company reports full-year net loss

The parent company of British shoe retailer Clarks suffered a net loss of £2023 million (€32,1 million) in 38,1, despite overall revenue growth. The results reflect weak demand: cautious consumers face high...
17.06.2024 272
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning