Final version of Euro Shoes Premiere Collection Business Program approved Venue - Sokolniki Exhibition and Convention Center (in the hall of the 4 pavilion)
09.02.2017 2076

Final version of Euro Shoes Premiere Collection Business Program approved

At the international shoes exhibition Euro Shoes Premiere Collection, which will be held in Moscow from February 27 to March 2 in Sokolniki Exhibition and Convention Center, shoe retail management seminars will be held over two days.

Venue - Sokolniki Exhibition and Convention Center (in the hall of the 4 pavilion)

February 28

11.00 - Five manager mistakes that impede the growth of sales of shoes and accessories.

  • Who and what actually forms the income of the owner and contributes to sales growth?
  • How to motivate staff?
  • The key formula for increasing sales of shoes and accessories.

Speaker: Evgeny Danchev, Director of WCONSULTING, business coach, coach, consultant.


12.00 - Visual merchandising, window dressing and the trading floor of a shoe store during the sales period.

Speaker: Marina Polkovnikova, founder and CEO of VM-Consulting agency, consultant on merchandising, window dressing and store design.


13.00 - How to create an effective shoe store: layouts, zoning, visual merchandising rules, VM design.

  • "Golden Rules" of the architecture of the layout of the commercial premises;

  • Mobile zoning, an algorithm for determining the effectiveness of shopping areas;

  • How to work with “hot” and warm the “cold” areas of the store;

  • How to plan the entrance retail space of a shoe store so that it sells;

  • How to create a “brand selling store” without the maximum cost?

Speaker: Anna Balandina, owner of the visual communications agency VM Guru, one of the leading market experts in visual merchandising and store design.


14.00 "Mystery shopper" and other programs to improve customer service in a shoe retail store.

Speaker: Maria Gerasimenko, CEO of Fashion Advisers, business trainer, expert in the field of management and development of fashion business.


March 1

11.00 - Logistics and delivery of shoes and accessories.

When “white” is cheaper than “gray”: a new format for the delivery of shoes and accessories to Russia from China and other countries. Logistics and customs clearance options for shoes using the old and new agent work schemes.

Speaker: Alexey Chernyshov, Commercial Director, AKFA.


12.00 - Five techniques of effective buying.

  • How to turn "fashion" into an assortment KPI;

  • Basic VS fashionable: solutions for purchasing an assortment;

  • Fashion trend and real buyer of Russia;

  • The balance of "trend" in the procurement;

  • Fashion trends in shoes for sales growth in the season autumn-winter 2017-2018.

Speaker: Galina Kravchenko, Director of the Assortment Department of Fashion Consulting Group, Head of the FCG / Fashionsnoops.com International Trend Bureau Representative Office.


14.00 - Price Diamonds: What Do Customers Vote For The Ruble And How Does Shoe Merchandising Affect Sales?

  • A brief overview of the Russian shoe market;

  • Pricing: analysis, conclusions, recommendations;

  • Price preferences of consumers;

  • Rules for visual presentation of shoes in the store.

Speaker: Natalya Chinenova, retail business technology chief expert at Fashion Consulting Group.


At the international exhibition of shoes Euro Shoes Premiere Collection, which will be held in Moscow from February 27 to March 2 in Sokolniki Exhibition Center, management seminars will be held over two days ...

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