Within the framework of the Online Retail Russia 2014 forum, the President of the Association of Internet Commerce Companies (AKIT) Denis Lyudkovsky made a presentation on the topic “E-commerce market. Trends and forecasts for 2015. "
According to the report, today the share of online trading in Russia is about 3% of the total retail volume. But by 2020, this figure can reach 10%. At the same time, the forecasted volume for the current year is estimated at 20 billion dollars.
Denis Lyudkovsky emphasizes that due to the number of its audience, the Russian market is the leading one in Europe. The total number of Internet users by the beginning of next year will be 73 million. But there is one drawback: with 50% Internet penetration, so far only half of users make purchases online. And the average check and average annual costs of Russians on the network are the lowest among the EU countries.
The expert believes that market growth will occur at the expense of the regions, which is associated with the accelerated penetration of the Internet into small towns and villages.
Cross-border trade plays a special role here. Lyudkovsky emphasizes in his report that its share will increase from 20% at the end of 2013 to 30-35% by the end of 2014 and amount to about 7 billion. In 2015, this segment will account for up to 60% of the entire Russian e-commerce market. AKIT predicts an increase in cross-border trade in Russia by more than 100% annually.
Such dynamics is connected with the fact that now the highest standards in the world for duty-free import of goods are in force in Russia, as well as with the significant optimization of logistics processes from abroad by the Russian Post (both delivery times and the number of goods losses have been reduced). Currently, 70-80% of all purchases received from Russia from abroad falls on China.
AKIT believes that at the moment it is necessary to carry out a set of measures for the development of Internet commerce and the creation of equal competitive conditions for participants in the Russian network market. To do this, it is necessary to develop joint projects with the Russian Post and stimulate prepayment of orders and non-cash payments, the share of which should become dominant in online trading.