In 2015, the share of cross-border trade will be 60%
03.12.2014 3054

In 2015, the share of cross-border trade will be 60%

Within the framework of the Online Retail Russia 2014 forum, the President of the Association of Internet Commerce Companies (AKIT) Denis Lyudkovsky made a presentation on the topic “E-commerce market. Trends and forecasts for 2015. "

According to the report, today the share of online trading in Russia is about 3% of the total retail volume. But by 2020, this figure can reach 10%. At the same time, the forecasted volume for the current year is estimated at 20 billion dollars.

Denis Lyudkovsky emphasizes that due to the number of its audience, the Russian market is the leading one in Europe. The total number of Internet users by the beginning of next year will be 73 million. But there is one drawback: with 50% Internet penetration, so far only half of users make purchases online. And the average check and average annual costs of Russians on the network are the lowest among the EU countries.

The expert believes that market growth will occur at the expense of the regions, which is associated with the accelerated penetration of the Internet into small towns and villages.

Cross-border trade plays a special role here. Lyudkovsky emphasizes in his report that its share will increase from 20% at the end of 2013 to 30-35% by the end of 2014 and amount to about 7 billion. In 2015, this segment will account for up to 60% of the entire Russian e-commerce market. AKIT predicts an increase in cross-border trade in Russia by more than 100% annually.

Such dynamics is connected with the fact that now the highest standards in the world for duty-free import of goods are in force in Russia, as well as with the significant optimization of logistics processes from abroad by the Russian Post (both delivery times and the number of goods losses have been reduced). Currently, 70-80% of all purchases received from Russia from abroad falls on China.

AKIT believes that at the moment it is necessary to carry out a set of measures for the development of Internet commerce and the creation of equal competitive conditions for participants in the Russian network market. To do this, it is necessary to develop joint projects with the Russian Post and stimulate prepayment of orders and non-cash payments, the share of which should become dominant in online trading.

Within the framework of the Online Retail Russia 2014 forum, Denis Lyudkovsky, President of the Association of Internet Trade Companies (AKIT), made a presentation on the topic “The e-commerce market. Trends and forecasts for 2015 ...

Latest News

Crocs has updated the retail concept of stores in two Moscow "Mega"

In Mega Teply Stan and Mega Belaya Dacha, the renewed retail of the American shoe brand Crocs was opened. The Crocs Urban store concept was developed by Russian designer Polina Shcherbakova together with the international agency Briggs ...
14.05.2021 125

"Gardener" goes online

The Sadovod clothing market near Moscow opens its online store on the AliExpress platform and goes online for the first time. Sales of "Gardener" products on the Internet will be conducted in parallel with ...
14.05.2021 153

Wildberries Records Substantial Growth in Running Shoes Sales

During the "big" May holidays, Russian consumers actively purchased sports goods. This is evidenced by the sales data of Wildberries, the largest online marketplace in Russia. From May 1 to May 10, 2021, residents of our country purchased online ...
14.05.2021 128

Concept Group is testing a subscription service for baby clothes

Concept Group, a member of AFK Sistema, is trying a new format of service for the sale of clothes and launches a subscription service for children's clothing of the Acoola brand. Acoola Box will become an analogue of NetFlix in the fashion world and will simplify the process of buying children's clothing for ...
13.05.2021 205

Paper Shop outlet opened at Novaya Riga Outlet Village

A new outlet in the Paper Shop format was opened in Moscow in Novaya Riga Outlet Village. The store offers a wide range of clothes, bags, shoes, accessories from the current collections of Calvin Klein, Calvin Klein Underwear, Diesel, ...
13.05.2021 218
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning