In the largest shopping center in Europe “Aviapark”, located in Moscow, an interactive store of the sports brand Adidas, called HomeCourt, has opened. The new format of the store allows you to move to a new level of communication with your consumer - retailtainment. The store does not just sell, it communicates, talks, educates and invites you to play sports.
Adidas HomeCourt covers an area of 1634 square meters. meters and is located on the third level of the shopping center in the Sport & Fashion zone.
The space is filled with “sports music” - the noise of the stands, the voices of commentators from major sporting events, cheers from fans, etc.
Each shopping area in the store is stylized and interactive. For example, the adidas Performance shoe range is represented by the ShoeBase zone, which introduces the buyer to new developments and technologies used by the manufacturer, and also allows you to play various games. In addition, in the chillout zone everyone can charge their phone, relax, download music and watch the best Adidas commercials.
Thus, today “Aviapark” offers the best selection of stores in Moscow all “for sports and outdoor activities”. The opening of adidas Originals is scheduled for early September.