In “Aviapark” opened an interactive store Adidas
07.08.2015 16918

In “Aviapark” opened an interactive store Adidas

In the largest shopping center in Europe “Aviapark”, located in Moscow, an interactive store of the sports brand Adidas, called HomeCourt, has opened. The new format of the store allows you to move to a new level of communication with your consumer - retailtainment. The store does not just sell, it communicates, talks, educates and invites you to play sports.

Adidas HomeCourt covers an area of ​​1634 square meters. meters and is located on the third level of the shopping center in the Sport & Fashion zone.

The space is filled with “sports music” - the noise of the stands, the voices of commentators from major sporting events, cheers from fans, etc.

Each shopping area in the store is stylized and interactive. For example, the adidas Performance shoe range is represented by the ShoeBase zone, which introduces the buyer to new developments and technologies used by the manufacturer, and also allows you to play various games. In addition, in the chillout zone everyone can charge their phone, relax, download music and watch the best Adidas commercials.

Thus, today “Aviapark” offers the best selection of stores in Moscow all “for sports and outdoor activities”. The opening of adidas Originals is scheduled for early September.

In the largest shopping center in Europe "Aviapark", located in Moscow, an interactive store of the sports brand Adidas has opened under the name ...

Latest News

Lamoda cancels the fee for goods acceptance and increases the shelf life

Online retailer Lamoda, specializing in the sale of Fashion category goods, announces changes in work with partners who work with the marketplace using the FBO (Fulfilment by operator) model, that is, with those who store…
13.06.2024 142

Hey Dude x Lee collaboration released

Crocs Inc-owned moccasin brand Hey Dude has released a collaboration with denim brand Lee. A small capsule collection dedicated to summer and beach holidays, consisting of seven items, including men's, women's and unisex clothing, accessories and…
11.06.2024 262

The collaboration between Ecco and Natasha Ramsay-Levi was presented by Julia and Anna Peresild

Danish footwear brand Ecco continues its collaboration with designer Natasha Ramsay-Levi, former creative director of Chloé. A new limited collection of shoes from a sensational collaboration in Russia was presented by Yulia Peresild and her daughter...
11.06.2024 318

Swiss sportswear and footwear brand ON has chosen Zendaya as its ambassador

27-year-old American actress and singer Zendaya became the ambassador of the sportswear and footwear brand On, founded in Zurich in 2010 by Olivier Bernhard, David Alleman and Caspar Coppetti. Such a partnership is an application of a young...
10.06.2024 379

MICAM switches to a three-day format

Italy's leading international exhibition of footwear and accessories MICAM returns to a three-day format, the next event will be held from September 15 to 17, and not to September 18 as previously announced. The venue is the same - Milan...
10.06.2024 378
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning