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Interactive shopping system may appear in stores this year
04.03.2011 2666

Interactive shopping system may appear in stores this year

German engineers have developed a virtual storefront that responds to customer gestures and helps you choose products. The creation of HHI specialists (Heinrich Hertz Institute, Fraunhofer Institute for Telecommunications) is intended primarily for clothing, footwear and accessories stores. Instead of digging into shelves and racks with hangers, the buyer can view the entire range on a plasma or LCD display.

HHI representatives intend to install the first interactive shopping devices this year. The prototype is on display at the CeBIT 2011 digital industry exhibition, which is taking place these days in Hanover, Germany.

Products are displayed in 3D and can be rotated in any direction. Information about the available sizes, materials, manufacturer and, of course, the price is displayed next to it. Users perform all actions from a meter away from the showcase screen - with the help of gestures and facial expressions, which are recorded by four infrared cameras and interpreted by the program. The system is able to work simultaneously with several buyers and can even give recommendations and offer options to choose from. Interactive showcases are planned to be placed in front of the store entrance so that the buyer can choose and order an item at any time of the day.

It is also planned to introduce a mechanism for paying for goods using a smartphone. Most likely, it will be based on the Near Field Communication (NFC) technology, which is actively conquering the market, which will allow mobile devices in the vicinity to establish a connection with the on-screen payment terminal. After that, the purchase amount will be debited from the subscriber’s account. This is reported by the site http://science.compulenta.ru

German engineers have developed a virtual storefront that responds to shoppers' gestures and helps them choose products. Creation of specialists HHI (Heinrich Hertz Institute, ...
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