Interactive shopping system may appear in stores this year
04.03.2011 3182

Interactive shopping system may appear in stores this year

German engineers have developed a virtual storefront that responds to customer gestures and helps you choose products. The creation of HHI specialists (Heinrich Hertz Institute, Fraunhofer Institute for Telecommunications) is intended primarily for clothing, footwear and accessories stores. Instead of digging into shelves and racks with hangers, the buyer can view the entire range on a plasma or LCD display.

HHI representatives intend to install the first interactive shopping devices this year. The prototype is on display at the CeBIT 2011 digital industry exhibition, which is taking place these days in Hanover, Germany.

Products are displayed in 3D and can be rotated in any direction. Information about the available sizes, materials, manufacturer and, of course, the price is displayed next to it. Users perform all actions from a meter away from the showcase screen - with the help of gestures and facial expressions, which are recorded by four infrared cameras and interpreted by the program. The system is able to work simultaneously with several buyers and can even give recommendations and offer options to choose from. Interactive showcases are planned to be placed in front of the store entrance so that the buyer can choose and order an item at any time of the day.

It is also planned to introduce a mechanism for paying for goods using a smartphone. Most likely, it will be based on the Near Field Communication (NFC) technology, which is actively conquering the market, which will allow mobile devices in the vicinity to establish a connection with the on-screen payment terminal. After that, the purchase amount will be debited from the subscriber’s account. This is reported by the site http://science.compulenta.ru

German engineers have developed a virtual storefront that responds to shoppers' gestures and helps them choose products. Creation of specialists HHI (Heinrich Hertz Institute, ...
5
1
Rating

Latest News

The Astrakhan factory "Dune-Ast" will expand the production of sneakers

The Astrakhan footwear and clothing manufacturer PFC Duna-Ast took advantage of preferential financing from the Industrial Development Fund and allocated funds for technical re-equipment and the purchase of special equipment for the production of sneakers and...
23.05.2024 132

Versace presents “complex” Mercury sneakers

Luxury brand Versace is set to release one of its most exciting sneaker models in June, writes Footwearnews.com. Dubbed the "Versace Mercury", the unisex silhouette features a complex structure of 86 carefully crafted components...
23.05.2024 253

Italy sees footwear exports slow in 2023

In Italy, footwear export sales gradually declined throughout 2023, leaving year-end footwear exports 0,6% lower in value terms than a year earlier. According to the research center Confindustria...
23.05.2024 236

Adidas Stan Smith turned into loafers in collaboration with Beams

Adidas invited Shinsuke Nakada, creative director of the Japanese lifestyle brand Beams, to update the well-known sneaker model of the German sports brand Stan Smith. The result of the collaboration was a hybrid model...
22.05.2024 264

Tamaris presented a new spring-summer collection of the NEWD premium line.

Elegant luxury – that’s what this line of the German brand can be called. The new collection includes premium models that will perfectly complete any look and become a spectacular addition…
21.05.2024 500
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning