In the group of companies Obuv Rossii, a call center was created to service the project “Installment Shoes”
In mid-June, the Obuv Rossii group of companies opened a call-center for servicing the Installment project. The call-center was created to establish constant feedback with customers who purchase footwear by installments in Obuv Rossii stores.
“Now buyers from any region of Russia, where the company's own stores are represented, can call the call-center free of charge and promptly receive information about the terms of the installment plan and the amount of debt. In addition, they have the opportunity to communicate directly with their own manager, ”explains Yaroslav Dmitriev, head of the retail lending group of the resource attraction department of Obuv Rossii GC. If a call comes in on weekends or outside working hours, the buyer can leave a message and ask a question of interest.
According to Dmitry Karpenko, IT Director of Obuv Rossii GC, the call center operates on the basis of the Oktell software package via an Internet channel. This will allow in the future to significantly expand the capabilities of the call center in terms of the number of telephone lines served. The center acquired a special multichannel federal number in the 8-800 format.
The company plans to develop this project and create a single call center "Shoe of Russia" to handle a variety of requests received by the company and receive feedback from customers. This information is about the company, assortment of stores, ongoing promotions and sales, current vacancies, etc.
In mid-June, the Obuv Rossii group of companies opened a call center to service the project ...
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How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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How a fashion brand can get into ChatGPT recommendations
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Shoe factories in Russia are closing one after another
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Trade equipment in a modern shoe and accessories store
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Shoe educational program: what shoe soles are made of
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How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
