In mid-June, the Obuv Rossii group of companies opened a call-center for servicing the Installment project. The call-center was created to establish constant feedback with customers who purchase footwear by installments in Obuv Rossii stores.
“Now buyers from any region of Russia, where the company's own stores are represented, can call the call-center free of charge and promptly receive information about the terms of the installment plan and the amount of debt. In addition, they have the opportunity to communicate directly with their own manager, ”explains Yaroslav Dmitriev, head of the retail lending group of the resource attraction department of Obuv Rossii GC. If a call comes in on weekends or outside working hours, the buyer can leave a message and ask a question of interest.
According to Dmitry Karpenko, IT Director of Obuv Rossii GC, the call center operates on the basis of the Oktell software package via an Internet channel. This will allow in the future to significantly expand the capabilities of the call center in terms of the number of telephone lines served. The center acquired a special multichannel federal number in the 8-800 format.
The company plans to develop this project and create a single call center "Shoe of Russia" to handle a variety of requests received by the company and receive feedback from customers. This information is about the company, assortment of stores, ongoing promotions and sales, current vacancies, etc.