ShoesStar exhibition is held in Khabarovsk
The international exhibition of shoes ShoesStar, which is currently being held in Khabarovsk, is a striking event of the year for the Far Eastern shoe business.
From February 23-15 in the athletics arena of the stadium named after V.I. Lenin. Manufacturers from Germany, Italy, Spain, Portugal, Poland, China, Belarus, Russia and other countries present their collections of shoes for the fall-winter 14/15 season. Owners of shoe stores throughout the Far Eastern District have a unique opportunity to conclude contracts with shoe manufacturers directly and locally, optimizing their costs.
The following brands are represented at the exhibition: MarcoTozzi, Tamaris, Jana, Caprice, S. Oliver, Rieker, GoErgo, Ascalini, Ecem, Romer, Ralf Ringer, Burgerschuhe, Id-shoes, IMAC, IMARA, S-tep, Renaissanse, FLEXX, Ermak, Lel and others.
Also, on February 23 and 24, the Moscow consulting company Fashion Consulting Group is holding a free training seminar aimed at increasing sales in shoe retail "Effective shoe business: sales management and assortment management." On February 25, a round table “Shoe retail market. Aspects of quality and safety of footwear. Major violations of consumer rights ”.
The ShoesStar international shoe exhibition, which is currently taking place in Khabarovsk, is a bright event of the year of the Far Eastern shoe ...
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Euro Shoes@CAF will be held in Almaty from March 10 to 12
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associated with elitism, aristocracy and an active lifestyle.
The cyclicality of fashion and its impact on the financial results of the fashion business
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Rendez-Vous has relaunched its wholesale business
Now the discount on the assortment is up to 65% of the retail price.
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Spanish footwear brand JOSE SAENZ debuts at Euro Shoes
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Euro Shoes@CAF will be held in Almaty from March 10 to 12
Almaty is preparing for the opening of the main event of the fashion industry in Central Asia - the 35th international fashion exhibition CAF (Central Asia Fashion), which is already being held for the fourth season in cooperation with the largest Russian international shoe exhibition Euro Shoes.
How to Conduct an Effective Strategy Session for a Shoe Business?
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The 35th Euro Shoes exhibition took place in Moscow!
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Shoe factories in Russia are closing one after another
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Heading towards Moscow - development of the MASCOTTE chain in a new concept
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Sales through marketplaces. Growth points and pitfalls
Over the past few years, marketplaces have been actively growing, taking away share from offline retail. And shoe brands are eager to sell their products through these online platforms, hoping to earn a lot more and scale their business. Marketplaces really take on a lot (issues of logistics, delivery, returns, promotion in search engines), but everything is as ideal and rosy as it seems to beginners. Inexpensive traffic and regular sales come at the cost of risks and fines. SR expert in sales management and strategic development of fashion brands, business consultant Daniya Tkacheva talks about growth points and pitfalls of working with marketplaces.
Trade equipment in a modern shoe and accessories store
For a very long time, commercial equipment was a purely utilitarian item of store interior. But those days are long gone, and today retail equipment is not just shelves, racks, tables, but one of the effective tools of visual merchandising, an integral part and reflection of the concept of retail design. In the previous issue (Shoes Report, #199), SR’s resident expert in the field of store building and commercial display design, Marina Polkovnikova, examined the main trends in retail design, which, in her opinion, shoe stores should pay attention to. These are minimalism, monochrome, natural and environmentally friendly materials in the design of shop windows and retail space, inclusivity and safety. These trends will be relevant in the next few years. Continuing the topic started, in this article Marina Polkovnikova gives recommendations on how to use retail equipment to create a trendy commercial presentation of goods in a store and, at the same time, a comfortable atmosphere for customers that encourages them to make purchases.
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How to differentiate yourself from competitors and earn more?
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We are waiting for you at the Euro Shoes exhibition on August 26-29
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Global footwear production down by 1,5 billion pairs in 2023
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How to set prices that will earn
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Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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