The first RALF RINGER franchise store, with a total area of 82.4 m², has opened in Minsk. The new and so far the only representative of the Russian footwear manufacturer in the capital of Belarus is located in the modern shopping center “Magnit”.
The cost of opening a retail outlet amounted to about 4,3 million rubles. taking into account the stock. I focus on current sales, in August the franchisee will additionally invest about 2,2 million rubles for the purchase of a new collection of RALF RINGER Autumn-Winter 2015/16. The planned payback period of the project is 1.5 years.
The store presents women's and men's collection of shoes made of genuine leather for the Spring-Summer season. “From the first days of the opening, customers have shown great interest in a new shoe brand for them,” comments the shop owner Nikolai Gabrukovich. Due to the fact that the brand occupies a mid-price segment, is designed for several seasons, the first purchase process is usually delayed. “Clients come to us several times before deciding to buy a model they like,” Nikolay notes. "However, they immediately return for the next pair for themselves, friends or family members."
According to the franchisee, sales are growing daily, so the decision to open at least 2-3 new RALF RINGER stores in Minsk in the near future has already been made.