On July 17 on Leningradsky Prospekt, a stone's throw from the Sokol metro station, the Caprice brand store was inaugurated. He became the fourth store of the German brand in Moscow. The owner of the store is Anatoly Levshin, an entrepreneur with twenty years of experience and one of the people who stood at the origins of the once popular shoe network “KS”.
The opening attracted many visitors who quickly turned into buyers not without the help of the “second pair for free” promotion and the personal participation of the store owner. In addition to the store on Sokol, Anatoly Levshin manages three other Caprice brand stores located on Lomonosovsky Prospekt, in the Semenovsky shopping center and the Tramplin shopping center. In all stores, Caprice shoes comprise at least 50% of the assortment, and Anatoly Levshin selects the remaining shoes from the collections of brands such as Ara, Lloyd, Pikolinos, Unisa, Rieker, Alpina, Moda di Fausto and Vito della Mora. The entrepreneur plans before the New Year to launch another store, the location of which is still kept secret. Read about the business rules that help Anatoly Levshin to successfully manage German brand stores, in August in the new issue of Shoes Report magazine's 109.