A network of domestic clothing and footwear stores will appear in Moscow
06.04.201239422012-04-06
A network of domestic clothing and footwear stores will appear in Moscow
Russian Union of Textile Entrepreneurs and light industry (RSPTLP) addressed in the capital Department of Science, Industrial Policy and entrepreneurshipwith the request provide space for rent for a chain of stores, whereinwe could domestic shoes sold and clothes. First turn the opportunity to sell their products such stores will receive representatives of small businesses. Till not developed network concept and unknown number of points, these details are being worked out.
"Before the department we set question on providing areas for creating a network of stores. We stillhave not received response but the department issued an order by which the question will be solved on providing or failure to provide - said Olga, vice president RSPDLP Nadezhda Samoylenko. - It is not yet known how many points are needed. It will depend from needs enterprises they There will be an opportunity to express their wishes. This also applies to the size of the area. This is necessary to promote domestic products. The competition is very big, and entryTo the market problematic, especially for small businesses. "
Samoylenko no doubtin success project as evidence she cites as an example such domestic chain stores as Bolshevichka, Ralf Ringer, Krasnaya Zarya. But far awaynot all market participants believe in perspective the project. In the same Russian shoe store chain Ralf Ringer emphasize that the commercial potential of such a chain can be very low. Unlikely the townspeople will prefer domestic products if the store concept is not well developed.
“Stereotypes are gradually crumbling, and consumers begin to trust what has been done in Russia“. Therefore, the project may well have a commercial success, - says Natalia Sokolova, head of the marketing communications department at Ralf Ringer. - But for now the moment the format itself is not clear how it will be implemented. The multi-brand format of the new project, where along with shoes clothes will be presented, may "blur" the composition of consumers and reduceto a minimum commercial effect ”.
Small businesses themselves are even more pessimistic. In Moscow demand on clothes domestic production is very limited. In Ivanovo - the textile capital industry - entrepreneurs are eager to sell their products in remotefrom Moscow regions. "In Moscowand so many shops, probably that's why sales in it the city is always lower than in otherregions, - says the director of the company "Odis", which produces knitted clothes in Ivanovo, Vyacheslav Agafonov. - I very much doubt that in principle it can be cost effective. " About it writes the business newspaper "Marker".
Advertising
Advertising LLC "Global Shoes" INN 7710961530 erid: LjN8JzKPK
The Russian Union of Entrepreneurs of Textile and Light Industry (RSPTLP) appealed to the Moscow Department of Science, Industrial Policy and Entrepreneurship with a request to provide ...
French clothing and footwear manufacturer Lacoste is preparing to buy out the shares of its partner, the British group Pentland, in a joint venture that was created in 2018 to develop the footwear sector…
French luxury giant LVMH is facing new tariffs announced by President Donald Trump after his return to the White House and has expressed hope that European leaders will negotiate "reasonably" with the US administration, writes…
In the spring-summer 2025 season, the German shoe brand Tamaris is expanding its range with a line of men's shoes TMRS MEN, which includes stylish and comfortable models for urban…
Izvestia published an article that cites figures showing how the data on the volume of Russian footwear production in the Honest Sign system diverges from Rosstat data. Thus, for the 3rd quarter of 2024, in the identification system…