A network of domestic clothing and footwear stores will appear in Moscow

Russian Union of Textile Entrepreneurs and light industry (RSPTLP) addressed in the capital Department of Science, Industrial Policy and entrepreneurship with the request provide space for rent for a chain of stores, wherein we could domestic shoes sold and clothes. First turn the opportunity to sell their products such stores will receive representatives of small businesses. Till not developed network concept and unknown number of points, these details are being worked out.

"Before the department we set question on providing areas for creating a network of stores. We still have not received response but the department issued an order by which the question will be solved on providing or failure to provide - said Olga, vice president RSPDLP Nadezhda Samoylenko. - It is not yet known how many points are needed. It will depend from needs enterprises they There will be an opportunity to express their wishes. This also applies to the size of the area. This is necessary to promote domestic products. The competition is very big, and entry To the market problematic, especially for small businesses. "

Samoylenko no doubt in success project as evidence she cites as an example such domestic chain stores as Bolshevichka, Ralf Ringer, Krasnaya Zarya. But far away not all market participants believe in perspective the project. In the same Russian shoe store chain Ralf Ringer emphasize that the commercial potential of such a chain can be very low. Unlikely the townspeople will prefer domestic products if the store concept is not well developed.

“Stereotypes are gradually crumbling, and consumers begin to trust what has been done in Russia“. Therefore, the project may well have a commercial success, - says Natalia Sokolova, head of the marketing communications department at Ralf Ringer. - But for now the moment the format itself is not clear how it will be implemented. The multi-brand format of the new project, where along with shoes clothes will be presented, may "blur" the composition of consumers and reduce to a minimum commercial effect ”.

Small businesses themselves are even more pessimistic. In Moscow demand on clothes domestic production is very limited. In Ivanovo - the textile capital industry - entrepreneurs are eager to sell their products in remote from Moscow regions. "In Moscow and so many shops, probably that's why sales in it the city is always lower than in other regions, - says the director of the company "Odis", which produces knitted clothes in Ivanovo, Vyacheslav Agafonov. - I very much doubt that in principle it can be cost effective. " About it writes the business newspaper "Marker".