III International Conference on Partisan Marketing was held in Moscow
25.06.2014 2840

III International Conference on Partisan Marketing was held in Moscow

The III International Conference on Guerrilla Marketing was held in Moscow on June 18 at the Holiday Inn Lesnaya.

The conference was attended by leading experts on low-budget (partisan) marketing from Russia, Israel and Europe, consultants and authors of books, government officials and, most importantly, entrepreneurs, whose guerrilla marketing techniques have already helped to earn millions of rubles, and sometimes even dollars.

The conference on guerrilla marketing was opened by its organizers - the # 1 expert in guerrilla marketing in Russia, winner of the title "Best Business Coach of Russia" Alexander Levitas and General Director of Marketing One, Vladimir Naumov.

For more than 200 conference participants, the ex-marketing director of TELE2-Croatia and the current marketing director of Yota Mikhail Chernyshev, the owner of the Dodo-pizza chain and the hero of the book “And Botanists Do Business” Fyodor Ovchinnikov, intellectual and polymath, political consultant Anatoly Wasserman , the author of many books on low-budget marketing Iya Imshinetskaya, representatives of the Moscow government and other equally interesting speakers.

Leonid Bugaev, mobile networking expert, owner of the advertising agency Nordica AB, spoke about how to quickly increase the number of business contacts and how, thanks to this, to increase the company's profit. Inna Alekseeva, head of PR Partner agency, shared the secrets of budget-free promotion of the company with the help of the media. In particular, she talked about why not all companies necessarily need publications in the Kommersant newspaper and how to evaluate the effectiveness of a PR manager.

For the second time at the conference, the awarding of the “Partisan of the Year” award established by Alexander Levitas and Marketing One for the best cases of partisan marketing took place. The laureates of the award were an entrepreneur from St. Petersburg Elena Pavlova, an expert from Israel, Alexander Shneiderman, as well as the publishing house "Mann, Ivanov and Ferber".

The III International Conference on Guerrilla Marketing was held in Moscow on June 18 at the Holiday Inn ...
5
1
Rating

Latest News

Golden Goose sees double-digit growth

Ahead of its initial public offering (IPO) on the Milan Stock Exchange, Italian luxury brand Golden Goose, known for its Superstar sneakers and distressed look, reported an increase in net...
16.04.2024 59

Puma launches global advertising campaign for first time in 10 years

Puma is putting the spotlight on speed as its superpower in a new ad campaign, introducing itself as "the world's fastest sports brand." The campaign slogan is: “See The Game Like We Do: FOREVER. FASTER.” (translated from English: “Look at...
15.04.2024 63

Christian Louboutin aims to reach €1 billion in revenue

The Agnelli family, which controls Exor Holding, which in 2021 acquired a 24% stake in the French shoe brand Christian Louboutin for about $650 million, has set an ambitious goal for the brand - to reach revenues of 1 billion euros -...
15.04.2024 195

Italian designer Roberto Cavalli dies at the age of 83

One of the greatest fashion figures of the last 50 years and the ambassador of Made in Italy in the world has passed away, writes the Italian publication fashionmagazine.it.
15.04.2024 177

A collaboration between St.Friday Socks and the Konstantin Khabensky Foundation has been released

St. Petersburg brand of designer socks and accessories St.Friday Socks has released a collection of socks together with the Konstantin Khabensky Charitable Foundation in support of children and young adults with tumors…
14.04.2024 180
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning