The III International Conference on Guerrilla Marketing was held in Moscow on June 18 at the Holiday Inn Lesnaya.
The conference was attended by leading experts on low-budget (partisan) marketing from Russia, Israel and Europe, consultants and authors of books, government officials and, most importantly, entrepreneurs, whose guerrilla marketing techniques have already helped to earn millions of rubles, and sometimes even dollars.
The conference on guerrilla marketing was opened by its organizers - the # 1 expert in guerrilla marketing in Russia, winner of the title "Best Business Coach of Russia" Alexander Levitas and General Director of Marketing One, Vladimir Naumov.
For more than 200 conference participants, the ex-marketing director of TELE2-Croatia and the current marketing director of Yota Mikhail Chernyshev, the owner of the Dodo-pizza chain and the hero of the book “And Botanists Do Business” Fyodor Ovchinnikov, intellectual and polymath, political consultant Anatoly Wasserman , the author of many books on low-budget marketing Iya Imshinetskaya, representatives of the Moscow government and other equally interesting speakers.
Leonid Bugaev, mobile networking expert, owner of the advertising agency Nordica AB, spoke about how to quickly increase the number of business contacts and how, thanks to this, to increase the company's profit. Inna Alekseeva, head of PR Partner agency, shared the secrets of budget-free promotion of the company with the help of the media. In particular, she talked about why not all companies necessarily need publications in the Kommersant newspaper and how to evaluate the effectiveness of a PR manager.
For the second time at the conference, the awarding of the “Partisan of the Year” award established by Alexander Levitas and Marketing One for the best cases of partisan marketing took place. The laureates of the award were an entrepreneur from St. Petersburg Elena Pavlova, an expert from Israel, Alexander Shneiderman, as well as the publishing house "Mann, Ivanov and Ferber".