III International Conference on Partisan Marketing was held in Moscow
The III International Conference on Guerrilla Marketing was held in Moscow on June 18 at the Holiday Inn Lesnaya.
The conference was attended by leading experts on low-budget (partisan) marketing from Russia, Israel and Europe, consultants and authors of books, government officials and, most importantly, entrepreneurs, whose guerrilla marketing techniques have already helped to earn millions of rubles, and sometimes even dollars.
The conference on guerrilla marketing was opened by its organizers - the # 1 expert in guerrilla marketing in Russia, winner of the title "Best Business Coach of Russia" Alexander Levitas and General Director of Marketing One, Vladimir Naumov.
For more than 200 conference participants, the ex-marketing director of TELE2-Croatia and the current marketing director of Yota Mikhail Chernyshev, the owner of the Dodo-pizza chain and the hero of the book “And Botanists Do Business” Fyodor Ovchinnikov, intellectual and polymath, political consultant Anatoly Wasserman , the author of many books on low-budget marketing Iya Imshinetskaya, representatives of the Moscow government and other equally interesting speakers.
Leonid Bugaev, mobile networking expert, owner of the advertising agency Nordica AB, spoke about how to quickly increase the number of business contacts and how, thanks to this, to increase the company's profit. Inna Alekseeva, head of PR Partner agency, shared the secrets of budget-free promotion of the company with the help of the media. In particular, she talked about why not all companies necessarily need publications in the Kommersant newspaper and how to evaluate the effectiveness of a PR manager.
For the second time at the conference, the awarding of the “Partisan of the Year” award established by Alexander Levitas and Marketing One for the best cases of partisan marketing took place. The laureates of the award were an entrepreneur from St. Petersburg Elena Pavlova, an expert from Israel, Alexander Shneiderman, as well as the publishing house "Mann, Ivanov and Ferber".
The III International Conference on Guerrilla Marketing was held in Moscow on June 18 at the Holiday Inn ...
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We are ready for active development in the Russian market
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Two prominent Russian fashion designers Vyacheslav Zaitsev and Valentin Yudashkin passed away
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The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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