The fifth interactive exhibition FACES & LACES, dedicated to contemporary street fashion, subcultures, visual communications and alternative contemporary art, was held in Moscow on 3-4 on June. Leading sports brands - Puma, Adidas, Nike, Le Coq Sportif, Converse, as well as casual clothing brands - Levi's, Uniqlo, Zoo York, Blank, ATO, Izreel, Mykita, Element, HUF and many others - turned the house in Vetoshny Lane opposite GUM in an oasis of youth life, sport and style.
This year more than 30 projects from local artists, 100 unique prepared projects from official exhibitors, including FRED PERRY, LEVI'S, ADIDAS ORIGINALS, NIKE SPORTSWEAR, LE COQ SPORTIF, PUMA, KIXBOX, SIXPACK, SNEAKER FREAKER and many others. For the first time in Russia, the official collaborations FACES & LACES with PUMA, CASIO G-SHOCK and SIXPACK were presented.
At the Le Coq Sportif booth, petanque and acrobatics competitions were held. In the neighborhood, Levi's presented a summer collection for DJ sets and gifted everyone with branded bandanas and coupons for an 30% discount in Levi's salon in GUM. At the Puma booth, everyone was invited to fight at the ping-pong tables, while Converse played badminton.
The central hall of the complex was divided between a ramp for skating and stunts on skateboards and an impromptu gym with treadmills from Nike. The audience was greatly interested in an exhibition of enthusiastic collectors of sneakers, the Sneaker Head group, who demonstrated their treasures in a room decorated as a meat department of a Soviet supermarket - with glass display cases, scales and even fake carcasses on a hook.
Printed T-shirt manufacturers were also lagging behind - the Uniqlo network, which regularly collaborates with contemporary artists, presented a collection of prints from young Japanese designers (Yasushiko Yoshikatsu, Okevara Kunio, Katoki Hajime and Owada Hideki) under the name Gundam Illustrations.
Designer Max Kiryanov gave a lecture “Fashion of the 1970's. A decade of bad taste. ” He talked about how changes in the economy, politics and society influenced the emergence of new styles, as well as forms and types of clothing; on the development of styles such as disco, military, folklore, sports, diffuse, deconstructivism, retro and minimalism. An analysis of the changes in the form of clothing was presented based on the work of mainly European designers: Karl Lagerfeld, Laura Ashley, Ozzy Clark, Yves Saint Laurent, Roy Halston, Giorgio Armani, Andre Kurrezha, Tony Smith and others. To analyze the contextual development of the form of clothing through a mixture of cultures of different countries, the lecturer gave examples of collections of Japanese designers: Hanae Mori, Issei Miyaki, Kenzo Takado.