Rieker
Moscow hosted the exhibition Faces and Laces 2011
09.06.2011 5362

Moscow hosted the exhibition Faces and Laces 2011

The fifth interactive exhibition FACES & LACES, dedicated to contemporary street fashion, subcultures, visual communications and alternative contemporary art, was held in Moscow on June 3-4. Leading sports brands - Puma, Adidas, Nike, Le Coq Sportif, Converse, as well as casual wear brands - Levi's, Uniqlo, Zoo York, Blank, ATO, Izreel, Mykita, Element, HUF and many others - have transformed a house on Vetoshny Lane opposite GUM into an oasis of youth life, sport and style.

This year, more than 30 projects from local artists took part in it, 100 unique prepared projects from official exhibitors, including such as FRED PERRY, LEVI'S, ADIDAS ORIGINALS, NIKE SPORTSWEAR, LE COQ SPORTIF, PUMA, KIXBOX, SIXPACK, SNEAKER FREAKER and many others. For the first time in Russia, official collaborations of FACES & LACES with PUMA, CASIO G-SHOCK and SIXPACK were presented.

At the Le Coq Sportif booth, petanque and acrobatics competitions were held. In the neighborhood, Levi's presented a summer collection for DJ sets and gifted everyone with branded bandanas and coupons for an 30% discount in Levi's salon in GUM. At the Puma booth, everyone was invited to fight at the ping-pong tables, while Converse played badminton.

The central hall of the complex was divided between a ramp for skating and stunts on skateboards and an impromptu gym with treadmills from Nike. The audience was greatly interested in an exhibition of enthusiastic collectors of sneakers, the Sneaker Head group, who demonstrated their treasures in a room decorated as a meat department of a Soviet supermarket - with glass display cases, scales and even fake carcasses on a hook.

The manufacturers of T-shirts with prints were not lagging behind - the Uniqlo chain, which regularly collaborates with contemporary artists, presented a collection with prints from young Japanese designers (Yasushiko Yoshikatsu, Okewara Kunio, Katoki Hajime and Owada Hideki) called Gundam Illustrations.
Designer Max Kiryanov gave a lecture “Fashion of the 1970s. A Decade of Bad Taste. He spoke about how changes in the economy, politics and society influenced the emergence of new styles, as well as forms and types of clothing; on the development of styles such as disco, military, folk, sports, diffuse, deconstructivism, retro and minimalism. The analysis of changes in clothing was presented based on the work of predominantly European designers: Karl Lagerfeld, Laura Ashley, Ozzy Clark, Yves Saint Laurent, Roy Halston, Giorgio Armani, André Courrez, Tony Smith and others. To analyze the contextual development of the form of clothing through the mixing of cultures of different countries, the lecturer gave examples of collections of Japanese designers: Hanae Mori, Issei Miyaki, Kenzo Takado.

The fifth interactive exhibition FACES & LACES, dedicated to contemporary street fashion, subcultures, visual communications and alternative contemporary art, took place in Moscow 3-4 ...
5
1
Rating
Euro Shoes Exhibition

Latest News

Vietnam COVID-19 outbreak could affect shoe exports

Stringent isolation measures to quell the COVID-19 outbreak in Vietnam threaten to lead to a drop in footwear exports in the second half of 2021. Companies like Nike are already facing supply chain disruptions, writes ...
04.08.2021 72

Zalando continues to expand its operations in Eastern Europe

Germany's largest online platform for the sale of footwear, apparel and fashion accessories, Zalando, continues to expand into Eastern European markets. After the company entered the markets of Lithuania, Slovakia and Slovenia at the beginning of the year, today ...
04.08.2021 73

Crocs collaborates with Chinese brand Sankuanz

Crocs collaborated with the Chinese fashion brand, a regular at Fashion Weeks, Sankuanz to launch a collection of three unique pieces. It was created in the concept of Shoes for Shoes from ...
04.08.2021 81

In the first half of 2021, the number of purchases in traditional retail grew by 69%

According to analysts from Russian Standard Bank, who analyzed purchasing activity for cards of all banks in its acquiring network, by the end of the first half of 2021, the number of purchases in traditional retail increased by ...
03.08.2021 306

Ara Shoes changes the image and chooses the sport

German comfort footwear brand Ara Shoes has taken a landmark turn in design over the past year with a new line of sporty footwear. The new Energystep line is distinguished by bright colors, it is focused on more ...
03.08.2021 362
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning