On December 9, 2011, at the Digital October Center on Red October, the IV Annual Conference "Mystery Shopping 2011. Best Cases" will take place.
Heads of retail divisions, marketing directors, heads of HR services, training managers of leading Russian companies and all those who are faced with the Mystery Shopping methodology will gather at the conference to exchange experiences.
This year, 15 companies will talk about how they use the results of applying the Mystery Shopping methodology to solve their strategic problems. Among the speakers of the conference are Ralf Ringer retail director Igor Kamelkov, Carlo Pazolini retail department personnel manager Ekaterina Lavrikova, Natalya Berezova, deputy director of the Snezhnaya Koroleva retail network, and others.