X-TRA Confort Shoe Line Appears in Isotoner New Collection
The French brand Isotoner has introduced a new collection of home shoes for the whole family. This year, she replenished with models created using X-tra Confort technology. In this shoe, the insole is made of bamboo viscose and has a multi-layer structure that provides additional support for the arch of the foot and heel
The women's collection includes velor ballerinas of various colors, decorated with pompons and a fur trim, slippers with rubber or leather soles and knitted boots. For men, Isotoner created checkered or graphite slippers made of fleece, velor and suede loafers in soothing colors and leather slippers-slippers. The collection also has models for children and adolescents.
Another innovation of the company is packaging in velor gift bags made in the same style as shoes.
Recall that the Isotoner company was founded in 1880 in France in Saint-Martin Walmer for the production of leather gloves. In 1997, the firm merged with the American manufacturer Totes, which specializes in umbrellas and other weather accessories. Home soft ballerinas with leather soles brought the greatest popularity to the brand. Since 2008, the exclusive distributor of the Isotoner trademark in Russia is the Stalker-Consulting company.
The French brand Isotoner has introduced a new collection of home shoes for the whole family. This year, she replenished with models created using X-tra Confort technology. In this shoe, the insole is made of ...
Brunello Cucinelli increased revenue in the first quarter by 16,5%
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American buyers couldn't buy Birkin bags and sued Hermès
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We are ready for active development in the Russian market
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“Discount for repairs” of clothes and shoes in France supported workshops
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Coach turned to Big Data analysis and won the interest of a young audience
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New “dutik” from Rick Owens presented at the show in Paris
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Christian Louboutin presented a collection in a cowboy style
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Camper has released innovative sneakers - designers
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Fashion Week takes place in Moscow
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MSCHF and Crocs launch "Big Yellow Boots"
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Two prominent Russian fashion designers Vyacheslav Zaitsev and Valentin Yudashkin passed away
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How to create selling visual content for online based on the identified unique selling proposition?
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How to set prices that will earn
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Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
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Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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