A record number of brands came to St. Petersburg
13.02.2014 3202

A record number of brands came to St. Petersburg

According to Сolliers International, in 2013, about 30 of new brands came to St. Petersburg, both international and federal. This is twice as much as in 2011 and 2012. A third of these brands first earned in Russia.

The overwhelming majority of new names are fashion operators. Among them are Braccialini, Michael Kors, DKNY, Barker, Marc O'Polo, Takko Fashion, Bizzarro, Deichmann, Fun Day, Reima and Another World.

Retailers focus on modern shopping malls. 2013 became a record year in terms of the volume of commissioning of retail real estate over the past seven years. In January-December, the market increased by 346 thousand square meters. meters and reached 2,5 million square meters. m in high-quality shopping centers.

In St. Petersburg in 2013, the majority of new brand stores were opened in the already proven Stockmann Nevsky Center shopping center, as well as in the Galereya shopping and entertainment center. Among the newly opened complexes, the leader in the number of debuts was the Pearl Plaza shopping and entertainment center.

“The Russian market is undoubtedly interesting for international chains. Most often, after opening in Moscow, and, in some cases at the same time, tenants are considering placing a store in St. Petersburg, - says Anna Nikandrova, regional director of retail real estate at Colliers International. - Scandinavian chains often enter the Russian market through the Northern capital. However, with all the saturation of St. Petersburg with retail space, there are very few projects that meet their requirements for opening a flagship, and there is a waiting list among potential tenants in them. According to our estimates, in 2014 one of the most demanded objects for the opening of the flagship will be the Europolis shopping and entertainment center, ”she sums up.

According to Colliers International, in 2013 about 30 new brands came to St. Petersburg - both international and ...
5
1
Rating

Latest News

Geox presented its Fall-Winter 2025/26 collection in Moscow

On June 5, in the very center of the Russian capital, in one of the charming spaces of Kitay-gorod, the Italian brand of footwear, clothing and accessories Geox presented its new collection for the Fall-Winter season…
11.06.2025 274

Rxbshoes Releases Collaboration With Artist Sergey Kretenchuk

A collaboration between the St. Petersburg brand of premium handmade footwear rxbshoes and the multidisciplinary artist (also from the city on the Neva) Sergey…
11.06.2025 219

Nike Accused of Misusing Image of Venetian Gondoliers

A Nike advert has sparked controversy in Italy. An advertising photo shoot for the American brand features shots of Venice gondoliers wearing Nike Air Max Dn 8 sneakers. Such images were used in the From…
11.06.2025 281

Eco-tax rates are expected to increase in 2026

The Ministry of Natural Resources and Environment, together with the Russian Environmental Operator (REO), have prepared a proposal to increase the rates of the environmental fee for recycling packaging and used goods. The rates are not…
10.06.2025 332

Converse is releasing penny loafers!

The new Converse All-Star Coinloafer hits stores this week. It's based on the classic penny loafer silhouette, but features signature Converse design elements, known worldwide as a casual…
10.06.2025 362
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning