A record number of brands came to St. Petersburg
According to Сolliers International, in 2013, about 30 of new brands came to St. Petersburg, both international and federal. This is twice as much as in 2011 and 2012. A third of these brands first earned in Russia.
The overwhelming majority of new names are fashion operators. Among them are Braccialini, Michael Kors, DKNY, Barker, Marc O'Polo, Takko Fashion, Bizzarro, Deichmann, Fun Day, Reima and Another World.
Retailers focus on modern shopping malls. 2013 became a record year in terms of the volume of commissioning of retail real estate over the past seven years. In January-December, the market increased by 346 thousand square meters. meters and reached 2,5 million square meters. m in high-quality shopping centers.
In St. Petersburg in 2013, the majority of new brand stores were opened in the already proven Stockmann Nevsky Center shopping center, as well as in the Galereya shopping and entertainment center. Among the newly opened complexes, the leader in the number of debuts was the Pearl Plaza shopping and entertainment center.
“The Russian market is undoubtedly interesting for international chains. Most often, after opening in Moscow, and, in some cases at the same time, tenants are considering placing a store in St. Petersburg, - says Anna Nikandrova, regional director of retail real estate at Colliers International. - Scandinavian chains often enter the Russian market through the Northern capital. However, with all the saturation of St. Petersburg with retail space, there are very few projects that meet their requirements for opening a flagship, and there is a waiting list among potential tenants in them. According to our estimates, in 2014 one of the most demanded objects for the opening of the flagship will be the Europolis shopping and entertainment center, ”she sums up.
According to Colliers International, in 2013 about 30 new brands came to St. Petersburg - both international and ...
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American buyers couldn't buy Birkin bags and sued Hermès
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We are ready for active development in the Russian market
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“Discount for repairs” of clothes and shoes in France supported workshops
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Coach turned to Big Data analysis and won the interest of a young audience
American handbag brand Coach has planned the success of its Tabby model among a younger audience, Generation Z, by turning to big data analysis, abandoning traditional and analogue tools, such as human intuition or the ability of any executive to sense “which way the wind will blow,” writes B.O.F.
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New “dutik” from Rick Owens presented at the show in Paris
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Euro Shoes starts in a month in Moscow!
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Christian Louboutin presented a collection in a cowboy style
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Camper has released innovative sneakers - designers
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Fashion Week takes place in Moscow
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MSCHF and Crocs launch "Big Yellow Boots"
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Two prominent Russian fashion designers Vyacheslav Zaitsev and Valentin Yudashkin passed away
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The Portuguese association of shoe manufacturers APICCAPS published the 13th edition of the international statistical bulletin World Footwear Yearbook for 2023, according to which in 2022 the production and export of shoes worldwide increased by 7,6% and 9%, respectively, and the world production of shoes reached 23,9 billion couples and returned to pre-pandemic levels.
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How to create selling visual content for online based on the identified unique selling proposition?
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Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
