Rieker
The pursuit of profit
26.06.2012 1650

The pursuit of profit

Nike pursues sales amid rising stocks

The last five Summer Olympics have been very lucrative for Nike. This year, the world's leading athletes will again wear Nike uniforms.

A leading manufacturer of sportswear and footwear hopes that the general enthusiasm for the Olympic Games will extend to its brands, writes the Wall Street Journal.

Although Nike takes advantage of a diversified lineup that is not tied to any single market, price or consumer demographics, the company warned investors earlier this year that inventories in some markets were larger than planned, especially in clothing markets in Europe and China.

Analysts want to find out at what level Nike stocks were at the end of the last quarter ending May 31. At the end of each of the last four quarters, this figure increased by at least 32%, and according to Canaccord Genuity analyst Camilo Lyon, for most of this period, inventory growth outpaced sales growth more than ever in the last 11 years.

Nike shares were well ahead of the S&P 500 index in each of the last five Summer Olympics, rising by an average of 24,5%, according to Barclays. However, from the beginning of this year, Nike shares went up by only 3,1%, while S&P 500 rose by 6,2%. Analysts said the company was pressured by negative macroeconomic comments on Europe and China.

“As the macroeconomic situation in Europe continues to deteriorate, stocks already bloated on the eve of the Olympics may increase even more if sales during the Olympics turn out to be disappointing,” Lyon said. About this writes the "Asian reporter" (asiareport.ru).

Nike chases sales amid rising stocks The last five Summer Olympics have been very lucrative for Nike. This year, the world's leading athletes will again wear Nike uniforms. Leading…
5
1
Rating
Midinblu

Latest News

The starry sky is the main theme in the design of the Skandia children's collection autumn-winter 2020-2021

The Italian brand Skandia has released a new collection of footwear for children and teenagers fall-winter 2020-2021. The Italian brand Skandia has released a new collection of footwear for children and teenagers fall-winter 2020-2021. Stars, flowers and splashes of watercolors decorate ...
01.10.2020 176

Crocs has released a collaboration with Puerto Rican rapper Bad Bunny

The American brand of clogs Crocs presents a collaboration with the Latin American superstar Bad Bunny. The classic Bad Bunny X Crocs clogs are detailed with jibbits that glow in the dark.
30.09.2020 118

Vagabond Shoemakers launched an online store in Russia

The Swedish shoe brand Vagabond Shoemakers announced the launch of an official online store in Russia. On the website vagabond.com, it became possible to place an order with delivery to any Russian region.
30.09.2020 134

Aymod exhibition starts in Istanbul

Today in Istanbul, at the CNR Expo exhibition center, the 63rd Aymod international exhibition of shoes, bags and accessories, the largest b2b platform in Turkey, opened.
30.09.2020 334

Fashion Consulting Group predicts a radical reduction in turnover in the fashion retail market

According to Anush Gasparyan, Commercial Director of Fashion Consulting Group, as a result of the pandemic, the range of fall in the fashion market in Russia may range from 25% to 40%. This will largely depend on the situation in the second half of the year.
30.09.2020 429
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning