The Econika shoe chain (part of the Novard Group of Companies) announced the start of cooperation with the British Higher School of Design. The first partnership project was the Fashion Degree Show show of the graduation collections of the School graduates at the Artplay design center. Econika acted as the official shoe partner of the show and provided more than 60 pairs of shoes from the summer collection.
Within the framework of cooperation, it is also planned to connect students to work on the company's trademarks, support for future shows and other creative projects. In turn, the specialists of the shoe network will be able to improve their skills in the training courses of the School, writes fashionunited.ru.
“Cooperation with the British Higher School of Design is an important stage in the history of our company,” comments Sergey Sarkisov, vice president of Novard Group. - I hope that the experience accumulated by our specialists will be of interest to students, and the fresh innovative ideas of young designers will certainly benefit Econika.
Natalia Shchiptsova, Director of Industry Relations, BHSAD: “Cooperation with companies is one of the strategic directions of our School. This allows students to gain experience in performing real design tasks and benefit from contact with professionals. "