Soho
In search of fresh ideas
19.07.2012 1984

In search of fresh ideas

Econika became a partner of the British Higher School of Art and Design

The Econika shoe chain (part of the Novard Group of Companies) announced the start of cooperation with the British Higher School of Design. The first partnership project was the Fashion Degree Show show of the graduation collections of the School graduates at the Artplay design center. Econika acted as the official shoe partner of the show and provided more than 60 pairs of shoes from the summer collection.

Within the framework of cooperation, it is also planned to connect students to work on the company's trademarks, support for future shows and other creative projects. In turn, the specialists of the shoe network will be able to improve their skills in the training courses of the School, writes fashionunited.ru.

“Cooperation with the British Higher School of Design is an important stage in the history of our company,” comments Sergey Sarkisov, vice president of Novard Group. - I hope that the experience accumulated by our specialists will be of interest to students, and the fresh innovative ideas of young designers will certainly benefit Econika.

Natalia Shchiptsova, Director of Industry Relations, BHSAD: “Cooperation with companies is one of the strategic directions of our School. This allows students to gain experience in performing real design tasks and benefit from contact with professionals. "

Econika has become a partner of the British Higher School of Design Econika shoe chain (part of the Novard Group of Companies) announced the start of cooperation with the British Higher School of Design. The first ...
5
1
Rating

Latest News

Geox chose actress and TV presenter Yulia Vysotskaya as brand ambassador

The Italian brand Geox presented its first brand ambassador in Russia, actress and TV presenter Yulia Vysotskaya, and presented a new capsule collection of shoes and accessories for the spring-summer 2023 season, on which Geox designers worked…
09.12.2022 263

In St. Petersburg and the region, the volume of commissioning of warehouse real estate approached a record

According to the consulting company Nikoliers, in 2022, about 343 sq. m of quality warehouse space. This is 2,1 times higher than the figure for the whole of 2021, when…
08.12.2022 317

Uzbek shoemakers gather at Euro Shoes

Yan Belyaev, founder of the Euro Shoes premiere collection exhibition, and Uzcharmsanoat Fahriddin Boboev, chairman of the Association of Footwear Manufacturers of Uzbekistan, met at the BIOT-2022 international exhibition in Moscow and confirmed the importance of participation…
08.12.2022 252

Bata launches shoe collection made from recycled plastic bottles

Bata presented a collection of their Power brand called Love Ocean. The collection includes athletic-style shoes with lightweight and breathable uppers made from recycled single-use plastic bottles.
07.12.2022 305

Stores of Turkish brands will open instead of Mark & ​​Spencer and Gap in Russia

Stores of Turkish fashion brands Network, Beymen, Mudo will open at Mark & ​​Spencer and Gap squares, which are shutting down business in Russia, the telegram channel reports…
07.12.2022 488
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning