Euro Shoes business program held for the first time at Euro Shoes
During the Euro Shoes Premiere Collection exhibition, held from August 20 to August 23 in Moscow, a business program was held for the first time. It was organized under the auspices of Shoes Report magazine and consisted of three workshops. The seminar was moderated by regular magazine expert authors who talk on the pages of the publication about the peculiarities of forming the assortment of the store, working with staff and the legal aspects of retail.
The program proved to be very useful for the visitors of the exhibition and received many positive reviews. Maria Gerasimenko, CEO of Clever Fashion, spoke about effective ways to increase sales, Vladimir Fokin, founder of the law firm Fokin and Partners, explained the risks of small businesses and ways to eliminate them in an accessible and simple form, and Yulia Veshnyakova, CEO of the company Academy of Retail Technologies ”, told the audience about psychological tools for working with personnel, including motivation and protection from manipulation by subordinates.
Photos from the business program can be viewed at Shoes Report Facebook Page.
During the Euro Shoes Premiere Collection exhibition, held from August 20 to August 23 in Moscow, a business program was held for the first time. It was organized under the auspices of Shoes Report magazine and consisted of three ...
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Soho Fashion: 20 years of sustainable growth in a changing world. Exclusive interview with founder Jacob Tresckow
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How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
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Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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How to preserve a retail business in the fashion market in the era of marketplace hegemony?
The fashion segment has become the leader in e-commerce on the Russian market in the last few years. And, of course, this trend has affected the financial results of offline retail stores, which have suffered significant losses in revenue and profit. Not every retail business can withstand price wars with marketplaces, and with each new sales season, the fight for customers will only intensify. SR expert on increasing sales on the fashion market Evgeny Danchev talks about what can be done in such a tough situation and what effective strategies to use to save a retail business.
How a fashion brand can get into ChatGPT recommendations
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Shoe factories in Russia are closing one after another
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Difficulties in recruiting personnel and how to deal with them
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How to set prices that will earn
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Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
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Fur, and not only: types of lining
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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