8 brands of clothes and shoes will come to Russia
The Russian market research department of CBRE announced the results of the Moscow retail real estate market in 2013. The main trend was the outlined decline in consumer activity. On the back of a slowdown in income growth and an increase in the credit burden, in 2014 this may lead to a “switch” of consumers to goods of lower price segments, experts say. At the same time, 2013 new brands of clothing and footwear entered the Moscow market during 33. Of these, 24 chains have opened their points in shopping centers. The largest number of new openings fell on the shopping and entertainment centers Afimall City, Mega Belaya Dacha and Atrium.
In terms of geographical representation, almost 60% of the brands that entered the Moscow market belong to European companies, 35% to US companies, and the remaining 5% to two Japanese brands, Marukame and Miki House. Several Russian brands also opened their first stores in the fourth quarter of 2013: Lexmer men's clothing chain, Funday family clothing chain, and Bella Potemkina women's clothing boutiques.
According to the CBRE report, the average vacancy rate in Moscow shopping centers today is 2,6%. In the last quarter of 2013, four quality shopping centers were introduced in Moscow, two of which specialize in the sale of furniture and interior items. Thus, the total volume of commissioning of quality space in shopping centers over the past year amounted to 262 thousand square meters. meters.
“In 2014, the very high activity of developers may face weakening domestic demand. Russia is entering the stage of relatively low growth rates of real incomes of the population and retail sales. Retailers have already felt this slowdown during the New Year sales. However, low growth is not a fall, which means that Moscow will remain the focus of retailers' attention. 17 international brands have already announced their plans to enter the market. Eight of these are in the clothing and footwear segment: Blue Inc, Deichmann, Dolce & Gabbana Kids, Facconable, Forever 21, Hammersmith, Moncler and Monki. " re-conception of their facilities, ”said Mikhail Rogozhin, managing director of CBRE's retail space department in Russia.
CBRE, the Russian market research department, announced the results of the Moscow retail real estate market in 2013.
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American buyers couldn't buy Birkin bags and sued Hermès
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We are ready for active development in the Russian market
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Coach turned to Big Data analysis and won the interest of a young audience
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New “dutik” from Rick Owens presented at the show in Paris
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Christian Louboutin presented a collection in a cowboy style
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Camper has released innovative sneakers - designers
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Fashion Week takes place in Moscow
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How to create selling visual content for online based on the identified unique selling proposition?
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How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
