The first Russian boutique of the famous sports brand New Balance has opened in Moscow. The brand store has opened in the Metropolis shopping center. New Balance is the brand for professional casual wear and footwear.
New Balance is one of the world's leading companies in the sports shoes market, existing for more than a hundred years. The New Balance brand was founded in the USA in 1906, then William Riley opened the laboratory of orthopedic shoes. William created a special supinatop, which created heel support, at four points, like a chicken foot. The new invention brought William great fame, so the New Balance Arch Company brand was born. In 1954, Riley continued his endeavors with Paul Kidd. He developed running shoes, which became known as New Balance. In 1976, the M320 appeared on the market; it became the best sports shoe on the market.