In Rostov-on-Don, in the Mega shopping center, the first Econika store was opened in a new concept. Changes in corporate identity were developed during the rebranding of the brand. The main idea of the current concept is to turn the store into a meeting place for friends, fashion lovers. The former dark colors of Econika are replaced by powdery and beige shades with the addition of blue, gray and bronze.
By 2016, similar salons will appear in Moscow, St. Petersburg, as well as in Novosibirsk, Nizhny Novgorod, Yekaterinburg, Rostov-on-Don and Izhevsk.
Recall that Econika is the largest shoe network in Russia, creating collections of shoes and accessories for women and working on the market since 1992. It has more than 160 salons throughout Russia and Kazakhstan. The collections are developed by the designers of Econika together with Italian and French partners. All models are made abroad.