On January 27, the second Russian campaign Cyber Monday 2014 will be held in Runet. During the day, Russian online retailers under the auspices of the Association of Internet Trade Companies (AKIT) will hold discount promotions. According to the terms, each company independently determines the categories of goods and the amount of discounts.
Participation in the action was confirmed by about 20 retailers, of which 12 are AKIT members: KupiVIP.ru, KupiLuxe.ru, ShopTime.ru, eBay, Lamoda, etc.
"One of the goals of AKIT is to support conscientious participants in the online trading market and increase consumer confidence in online shopping. Cyber Monday contributes to this to a significant extent," comments Vitaly Zhigulin, executive director of the Association of Internet Trading Companies. - This year AKIT has developed the rules of the action , which were joined not only by the members of the Association, but also by other conscientious players. The rules are primarily aimed at protecting the interests of consumers taking part in the action. In addition, AKIT will launch a single free call-center the day before the event, which will work on the day of "Cyber Monday" and during the week after. The website of the promotion has already published answers to the questions most frequently asked by buyers during the days of sales. "
“The culture of online shopping and sales in Russia is still being formed,” says AKIT President Sergei Rumyantsev. “On January 28 last year, a pilot Cyber Monday was held, becoming the first in the history of Russian online retail. It was organized by the initiative of six large companies included in in AKIT. The campaign was successful, so we decided to make it traditional and invite other bona fide companies to participate. This year the number of participating retailers has increased significantly. Judging by their plans for Cyber Monday, buyers will have an interesting and productive online shopping. "