In St. Petersburg, a new shoe network Mosso
31.05.2011 7594

In St. Petersburg, a new shoe network Mosso

Co-owner of the Adamant holding M. Bazhenov invested $ 5 million in the shoe business. He bought a shoe factory in China and launched a chain of Mosso shoe stores in St. Petersburg.

The purchase of premises, repairs and equipment cost $ 4 million, now the factory employs 220 people under the guidance of 10 Russian managers. It produces up to 400 thousand pairs of shoes a year according to the patterns of Italian and Russian designers. “The business is mainly aimed at wholesale customers from the territory of the former USSR,” says the businessman.

The factory supplies about 20% of production to St. Petersburg, where M. Bazhenov created a network of shoe stores for the middle class under the Mosso brand. The chain has been operating for six months, it has already eight stores with an average area of ​​120 square meters in the main shopping and entertainment complexes of the Adamant holding. $ 1 million has already been invested in the project, within a year the investor plans to double the number of outlets. “But the city has a clear deficit of premises of a suitable format,” the businessman complains, emphasizing that Mosso, as a tenant, has no preferences in the Adamant complexes.

The Mosso network’s turnover, according to M. Bazhenov’s forecast, for the first year of operation will be $ 10 million. The businessman has no plans to develop a trading network in the regions yet.

“The volume of declared investments is adequate to the market. M. Bazhenov enters a dynamic segment, which even during the crisis, against the background of a general recession, showed growth, ”says D. Yadernaya, director of the Esper Group department. The expert notes that last year the Russian shoe market grew by 21%, up to $ 24,2 billion. This year it is forecasted to grow by another 22%.

“Now the Russians no longer want to wear cheap shoes, but expensive ones can not yet. So the segment where Mosso went out will be gaining popularity. And the network has few competitors, ”said an expert at Esper Group.

“The new network will also develop in street retail; without this, brand recognition and stable turnover cannot be achieved,” said Sergey Fedorov, CEO of Praktis CB. According to the materials of the magazine "Business Petersburg".

Co-owner of the Adamant holding M. Bazhenov invested $ 5 million in the shoe business. He bought a shoe factory in China and launched a chain of Mosso shoe stores in St. Petersburg. Purchase of premises, ...
5
1
Rating

Latest News

Post Archive Faction was a great success at Pitti Uomo in Milan

Yesterday, the South Korean brand Post Archive Faction (PAF) showed at the Milan men's fashion fair. "It's not a star being born yet, but it's certainly the biggest success of all the shows this week at Pitti Uomo," writes Fashion…
20.06.2025 266

Tod's Releases Volume 2 of Italian Hands – Artisanal Stories From Italy

Tod's Group has published the second volume of the book "Italian Hands – Artisanal Stories From Italy".
19.06.2025 331

EKONIKA opens fifth flagship store in new design concept

The fifth updated EKONIKA flagship opened today in the capital in the Aviapark shopping center. The store's retail space is 143,5 sq. m. And the brand's signature design, which was first introduced by the company last year and has already managed to…
18.06.2025 358

Detsky Mir has added capsules of summer accessories to its own brand collections

Detsky Mir continues to develop its own brands Futurino and Wapoo. The brands' summer collections include clothing and footwear, including bright plastic clogs with decorative jibbits. In addition to them, there are also cassoulet collections...
18.06.2025 391

Bob Marley's Family Collaborates With Shoe Brand Chaco

Sandals that reflect the spirit of Bob Marley's creativity were released in collaboration with the Bob Marley family and the American brand Chaco.
18.06.2025 316
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning