Co-owner of the Adamant holding M. Bazhenov invested $ 5 million in the shoe business. He bought a shoe factory in China and launched a Mosso shoe store chain in St. Petersburg.
The purchase of premises, repairs and equipment cost $ 4 million, now the factory employs 220 people under the guidance of 10 Russian managers. It produces up to 400 thousand pairs of shoes a year according to the patterns of Italian and Russian designers. “The business is mainly aimed at wholesale customers from the territory of the former USSR,” says the businessman.
The factory supplies about 20% of production to St. Petersburg, where M. Bazhenov created a network of shoe stores for the middle class under the Mosso brand. The chain has been operating for six months, it has already eight stores with an average area of 120 square meters in the main shopping and entertainment complexes of the Adamant holding. $ 1 million has already been invested in the project, within a year the investor plans to double the number of outlets. “But the city has a clear deficit of premises of a suitable format,” the businessman complains, emphasizing that Mosso, as a tenant, has no preferences in the Adamant complexes.
The Mosso network’s turnover, according to M. Bazhenov’s forecast, for the first year of operation will be $ 10 million. The businessman has no plans to develop a trading network in the regions yet.
“The volume of declared investments is adequate to the market. M. Bazhenov enters a dynamic segment, which even during the crisis, against the background of a general recession, showed growth, ”says D. Yadernaya, director of the Esper Group department. The expert notes that last year the Russian shoe market grew by 21%, up to $ 24,2 billion. This year it is forecasted to grow by another 22%.
“Now the Russians no longer want to wear cheap shoes, but expensive ones can not yet. So the segment where Mosso went out will be gaining popularity. And the network has few competitors, ”said an expert at Esper Group.
“The new network will also develop in street retail; without this, brand recognition and stable turnover cannot be achieved,” said Sergey Fedorov, CEO of Praktis CB. According to the materials of the magazine "Business Petersburg".