Rieker
In St. Petersburg, a new shoe network Mosso
31.05.2011 5504

In St. Petersburg, a new shoe network Mosso

Co-owner of the Adamant holding M. Bazhenov invested $ 5 million in the shoe business. He bought a shoe factory in China and launched a chain of Mosso shoe stores in St. Petersburg.

The purchase of premises, repairs and equipment cost $ 4 million, now the factory employs 220 people under the guidance of 10 Russian managers. It produces up to 400 thousand pairs of shoes a year according to the patterns of Italian and Russian designers. “The business is mainly aimed at wholesale customers from the territory of the former USSR,” says the businessman.

The factory supplies about 20% of production to St. Petersburg, where M. Bazhenov created a network of shoe stores for the middle class under the Mosso brand. The chain has been operating for six months, it has already eight stores with an average area of ​​120 square meters in the main shopping and entertainment complexes of the Adamant holding. $ 1 million has already been invested in the project, within a year the investor plans to double the number of outlets. “But the city has a clear deficit of premises of a suitable format,” the businessman complains, emphasizing that Mosso, as a tenant, has no preferences in the Adamant complexes.

The Mosso network’s turnover, according to M. Bazhenov’s forecast, for the first year of operation will be $ 10 million. The businessman has no plans to develop a trading network in the regions yet.

“The volume of declared investments is adequate to the market. M. Bazhenov enters a dynamic segment, which even during the crisis, against the background of a general recession, showed growth, ”says D. Yadernaya, director of the Esper Group department. The expert notes that last year the Russian shoe market grew by 21%, up to $ 24,2 billion. This year it is forecasted to grow by another 22%.

“Now the Russians no longer want to wear cheap shoes, but expensive ones can not yet. So the segment where Mosso went out will be gaining popularity. And the network has few competitors, ”said an expert at Esper Group.

“The new network will also develop in street retail; without this, brand recognition and stable turnover cannot be achieved,” said Sergey Fedorov, CEO of Praktis CB. According to the materials of the magazine "Business Petersburg".

Co-owner of the Adamant holding M. Bazhenov invested $ 5 million in the shoe business. He bought a shoe factory in China and launched a chain of Mosso shoe stores in St. Petersburg. Purchase of premises, ...
5
1
Rating

Latest News

Collaboration Todd Snyder x New Balance 327 "Farmers' Market" has been released

In collaboration with American fashion designer Todd Snader, New Balance has launched a collection of sneakers inspired by the products of farmers' markets. The appearance of the sneaker models corresponds to the grain product groups, ...
29.07.2021 156

Polish CCC has released an "ecological" collection of shoes and accessories

The Polish company CCC, a manufacturer of shoes and accessories, which develops a retail chain of the same name, has released a collection called Go For Nature. It includes shoes and accessories marked with special certificates indicating one way or another ...
29.07.2021 143

Lamoda opened a shopping area on the beach in Sochi

As part of the summer advertising campaign Lamoda with the slogan "Summer is good for you", an online retailer specializing in the sale of fashion goods opened a recreation area in Sochi on the VinoGrad beach and ...
28.07.2021 254

Crocs reports record revenue growth

The American shoe brand Crocs noted record revenue in the second quarter of the current fiscal year, it amounted to $ 640,8 million. Growth is noted in all regions of the global brand's presence, - writes ...
28.07.2021 295

Westfalika will take advantage of Wildberries' online showcase

In July, the Westfalika brand of footwear, clothing and accessories launched sales on Wildberries according to the marketplace model, that is, on the terms of the sale of goods from the seller's warehouses. In the first month of work, the owner of the Westfalika OR ...
27.07.2021 280
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning