Rieker
Sokolniki hosts ITALIA COMES TO YOU exhibition
01.09.2011 2386

Sokolniki hosts ITALIA COMES TO YOU exhibition

On August 27 in Sokolniki the exhibition ITALIA COMES TO YOU opened - a large-scale project organized at the initiative of ENIT, Italy's national tourism agency. Moscow was the first Russian city to see and feel the taste of Italian life. Following the capital, the exhibition will go to St. Petersburg and Yekaterinburg.

The opening of the Moscow exhibition took place in the presence of ENIT President Matteo Mardzotto - the heir to the Italian textile empire Marzotto Group. Also at the opening ceremony were ENIT CEO Paolo Rubini, representatives of the Moscow government, Russian and Italian politicians and businessmen.

The “ITALY NEARBY” exhibition demonstrates what this country is best known for: tourism, fashion, cuisine, culture, luxury cars, world centers of art, unique nature and much more. According to the organizers, the main task of the project is to show Italy as a country that is unusually close to Russia in emotional terms, albeit geographically distant.

The exposition was located on 1 000 square. meters of the pavilion specially built in the Sokolniki Park and includes three main sections: culture, tourism and Made in Italy.

In particular, the MADE IN ITALY sector will present what the world-famous “Italian lifestyle” consists of: Maserati cars, Murano glass products, innovative Cayou shoes.

On August 31, an Italian fashion show took place - from retrospective models of the 50s. from the last century to the present day - Valentino, Gattinoni, Sorelle Fontana, Laura Biagiotti, Renato Balestra, Mattioli, Egon von Furstenberg, Curiel, Galitzine.

The exhibition runs from August 27 to September 4, every day from 10: 00 to 22: 00, admission is free.

On August 27, the exhibition ITALIA COMES TO YOU opened in Sokolniki - a large-scale project organized at the initiative of ENIT - the Italian national agency for ...
5
1
Rating

Latest News

Expo Riva Schuh announced the dates of the summer exhibitions

The 95th Expo Riva Schuh and the 6th Gardabags, dedicated to the 2022 spring / summer collections, will be held at the Riva del Garda exhibition center from 18 to 20 July, a month later than ...
21.04.2021 84

Reseller sites LUXXY, themarket and commission WantHerDress announce merger

The Russian clothing and footwear reselling marketplace LUXXY has acquired an online site for the resale of themarket items, as well as the WantHerDress commission store with wardrobes of stars and ...
21.04.2021 83

Accessories brand Genny launches a collection of eco-leather clutches from apple waste

Fashion brands compete in responsible manufacturing practices and come up with more and more unexpected moves. To celebrate Earth Day, April 22, the Italian brand of accessories Genny is releasing a collection of clutch bags made of eco-leather synthesized ...
21.04.2021 79

New brand of architectural footwear 4CCCCEES entered Russia

4CCCCEES footwear brand was created by Korean-born Sun Min Park, a graduate of the Royal College of Art in London, who was once the chief designer of the United Nude architectural shoe brand. Fans of the latter can rejoice, as ...
20.04.2021 153

Adidas has released sneakers from leather synthesized from mushrooms

Adidas has announced the launch of the first sneaker with an innovative mushroom-based material, Mylo, that looks and feels like leather. The first footwear created on the basis of mushroom leather was adidas Stan Smith sneakers, - ...
20.04.2021 178
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning