Top selling
RALF RINGER took first place in terms of total revenue from the outlet in the sales ranking of the recently opened Outlet Village Belaya Dacha shopping center. Large players such as Carlo Pazolini, Fabi, Baldinini, Levi's, Lacoste and others remained behind.
In the overall ranking of sales, RALF RINGER got third place after TSUM and Nike. Since the opening, on 18 of August 2012 of the year, until October, the company has sold more than 3,5 thousand pairs of shoes, in November another seasonal increase in sales is expected.
Such results became possible in connection with the development of the women's collection, the sales volume of which was almost equal to the men's. In addition, the interest of teenagers in the youth brand PIRANHA has grown.
“From the moment of opening, we occupied 11-14 places, but today we are the best in the existing competitive environment,” noted Igor Kamelkov, General Director of the retail network. - The buyer "votes" for us by the number of purchases. "
RALF RINGER is the largest Russian manufacturer of men's and women's footwear. Throughout the history of the company's development, the volume of production has grown 44 times: from 30 thousand pairs in the 1996 season to 1 million 318 thousand pairs in 2010.
RALF RINGER footwear is produced at 3 own factories (in Moscow, Vladimir and Zaraisk). The sales network in the Russian Federation numbers over 1 stores (of which 200 are the company's branded retail).
RALF RINGER is one of the three most recognized shoe brands in Russia.
RALF RINGER took first place in terms of total revenue from the outlet in the sales ranking of the recently opened Outlet Village Belaya Dacha shopping center. Big players like Carlo were left behind ...
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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