The first outlet will appear in the Volgograd region
06.08.2014 2877

The first outlet will appear in the Volgograd region

Now the program of complete reconception of the existing shopping center "IDEA", located on Truda Square, in the city of Volzhsky, is being launched. As a result, the format of the object will completely change from the home center, as it is now, to the center of discount stores.

The IDEA discount store center will operate in a new format from December 2014. The updated concept of the IDEA shopping center will combine the Family Hypermarket MAGNIT grocery discounter, Technomarket-Discount, the first discount for household appliances and electronics in the city, Predator-Discount, an active recreation store, and a shopping gallery of 40 discount stores. predominantly federal brands belonging to the mid-price and low-price segments.

Negotiations are currently underway with representatives of leading federal networks developing their discount areas. Casting is also held among local regional companies, which are ready to introduce modern discount strategies for their stores in order to increase turnover.

The total area of ​​the object is 15 thousand square meters. meters (GLA - 12,5 thousand square meters. meters). Reconception of IDEA in the center of discount stores will be fully completed by the beginning of December 2014.

A unique feature of the project is that during the entire period of changes to the shopping center "IDEA" and all shops located in it will be open to visitors.

The program of reconception of the shopping center "IDEA", developed with the participation of international consultants, was organized with the aim of expanding the shopping area of ​​the facility by creating a targeted shopping center that is relevant to the market. According to the calculations of IDEA MC, after the reconception the flow of buyers will increase by at least 30% and will amount to more than 12 thousand people on weekdays and 15 thousand people on weekends.

Now the program of complete reconception of the existing shopping center "IDEA", located on Truda Square, in the city ...

Latest News

Adidas and Prada launch a collaborative collection of football boots

German sports giant adidas and the Italian luxury fashion house have unveiled the adidas Football for Prada collection, the world's first fashion collection of football boots. Shoe design incorporates the unique features of both brands,…
09.06.2023 136

Flo Retailing and Daher Group are bidders to buy the Russian business of Adidas

The negotiations of the Turkish holding Flo Retailing and the Middle East Daher Group with the German Adidas AG on the sale of the Russian retail chain adidas became known from real estate consultants, write…
09.06.2023 213

On June 10, an exhibition of light industry manufacturers of the Republic of Dagestan will be held in Makhachkala

Already this Saturday, June 10, the Ministry of Industry and Trade of the Republic of Dagestan is holding an exhibition-fair of light industry goods in Makhachkala with the participation of local manufacturers, timed to coincide with the Day of Light and Textile Workers…
08.06.2023 336

Vans closes branded retail and moves to wholesale sales in Russia

The American VF Corporation, which owns the brands Vans, The North Face, Timberland and others, has decided to close Vans branded retail in Russia. However, the brand will not leave the market, the company will continue to develop the wholesale…
08.06.2023 290

In Pushkin, they are preparing to hold an art project with a defile of fashion designers "Association-2023"

On June 25 in Pushkin, the Tsarskoye Selo Museum-Reserve will host the main fashion event of the St. Petersburg summer - the art project "Associations-2023". Theatrical fashion shows of the leading fashion designers of St. Petersburg will be presented in a unique…
08.06.2023 278
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning