The first outlet will appear in the Volgograd region
Now the program of complete reconception of the existing shopping center "IDEA", located on Truda Square, in the city of Volzhsky, is being launched. As a result, the format of the object will completely change from the home center, as it is now, to the center of discount stores.
The IDEA discount store center will operate in a new format from December 2014. The updated concept of the IDEA shopping center will combine the Family Hypermarket MAGNIT grocery discounter, Technomarket-Discount, the first discount for household appliances and electronics in the city, Predator-Discount, an active recreation store, and a shopping gallery of 40 discount stores. predominantly federal brands belonging to the mid-price and low-price segments.
Negotiations are currently underway with representatives of leading federal networks developing their discount areas. Casting is also held among local regional companies, which are ready to introduce modern discount strategies for their stores in order to increase turnover.
The total area of the object is 15 thousand square meters. meters (GLA - 12,5 thousand square meters. meters). Reconception of IDEA in the center of discount stores will be fully completed by the beginning of December 2014.
A unique feature of the project is that during the entire period of changes to the shopping center "IDEA" and all shops located in it will be open to visitors.
The program of reconception of the shopping center "IDEA", developed with the participation of international consultants, was organized with the aim of expanding the shopping area of the facility by creating a targeted shopping center that is relevant to the market. According to the calculations of IDEA MC, after the reconception the flow of buyers will increase by at least 30% and will amount to more than 12 thousand people on weekdays and 15 thousand people on weekends.
Now the program of complete reconception of the existing shopping center "IDEA", located on Truda Square, in the city ...
Bape and Adidas unveil a new silhouette of skate sneakers
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Lamoda and Fashion Factory School studied the behavior of Russian consumers
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Louis Vuitton opens a new factory in Italy
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The Euro Shoes @ CAF exhibition was successfully held in Almaty
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We are ready for active development in the Russian market
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The technologies we use in life and business are developing rapidly: in the last 10 years alone, many new sales channels and communication with audiences have appeared. This progress influences consumer behavior and cannot be stopped.
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Fashion Week takes place in Moscow
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How to set prices that will earn
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Sales of shoes and accessories: effective techniques for business rhetoric
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“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
The best models of Czech shoes of the past
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
