The first outlet will appear in the Volgograd region
06.08.2014 3111

The first outlet will appear in the Volgograd region

Now the program of complete reconception of the existing shopping center "IDEA", located on Truda Square, in the city of Volzhsky, is being launched. As a result, the format of the object will completely change from the home center, as it is now, to the center of discount stores.

The IDEA discount store center will operate in a new format from December 2014. The updated concept of the IDEA shopping center will combine the Family Hypermarket MAGNIT grocery discounter, Technomarket-Discount, the first discount for household appliances and electronics in the city, Predator-Discount, an active recreation store, and a shopping gallery of 40 discount stores. predominantly federal brands belonging to the mid-price and low-price segments.

Negotiations are currently underway with representatives of leading federal networks developing their discount areas. Casting is also held among local regional companies, which are ready to introduce modern discount strategies for their stores in order to increase turnover.

The total area of ​​the object is 15 thousand square meters. meters (GLA - 12,5 thousand square meters. meters). Reconception of IDEA in the center of discount stores will be fully completed by the beginning of December 2014.

A unique feature of the project is that during the entire period of changes to the shopping center "IDEA" and all shops located in it will be open to visitors.

The program of reconception of the shopping center "IDEA", developed with the participation of international consultants, was organized with the aim of expanding the shopping area of ​​the facility by creating a targeted shopping center that is relevant to the market. According to the calculations of IDEA MC, after the reconception the flow of buyers will increase by at least 30% and will amount to more than 12 thousand people on weekdays and 15 thousand people on weekends.

Now the program of complete reconception of the existing shopping center "IDEA", located on Truda Square, in the city ...

Latest News

Fashion house Schiaparelli has released sneakers with socks in the shape of golden toes

For the first time in its history, the fashion brand Schiaparelli, revived in 2013, released sneakers. The shoe model corresponds to the style of the most surreal brand in world fashion. Schiaparelli creative director Daniel Roseberry,…
22.04.2024 169

Brunello Cucinelli increased revenue in the first quarter by 16,5%

With LVMH recently reporting a 2024% drop in revenue for the first quarter of 2 due to overall stagnation in the luxury market, Italian fashion house Brunello Cucinelli has bucked the trend. IN…
18.04.2024 319

Lamoda launches its own clothing and footwear brand

Russian online retailer Lamoda presented the first collection of its own women's clothing brand NUME. Exclusively on the Lamoda online platform under the NUME brand, about 90 items for women’s wardrobe are offered -…
18.04.2024 367

Shoe and clothing brands have released special collections for the 20th anniversary of the ST-JAMES boutique

The multi-brand boutique ST-JAMES, managed by a major player in the Russian fashion market, the Jamilco company, celebrates its 20th anniversary this year. A number of shoe and clothing brands represented in the boutique have prepared special…
18.04.2024 346

Balenciaga has released a new release of oversized 10XL sneakers

Fashion house Balenciaga debuted the 10XL sneaker during its fall 2024 runway show in Los Angeles back in December. At the time of the show, the first two color schemes of the new model were available for pre-order, which deliberately surprised...
17.04.2024 459
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning