Household goods Westfalika Home is the best-selling category of “bundles” in the retail “Shoes of Russia”
In 2016, Obuv Rossii sold related products worth 1 billion rubles
The Obuv Rossii group of companies summed up the 2016 year in the direction of related products. Sales of such goods (excluding clothing) increased by 5% compared to 2015 year. 2,2 million goods worth more than 1 billion rubles were sold.
To date, the direction of related products in Shoe stores of Russia is represented by bags, leather goods, shoe care products, household goods, textile and hosiery products, foot care products - more than 4500 SKU.
“Household goods under the Westfalika Home brand are in special demand among our customers,” says Olga Danilova, head of the related products department of Obuv Rossii Group. - In 2016, we sold more than 170 thousand goods worth more than 190 million rubles, which is 25% more than in 2015. This year we have significantly expanded the range of bed linen, including due to the sets of Russian manufacturers. In 2017, we plan to develop the line further and add poplin sets, which is highly durable ”.
Also in 2016, the company expanded its line of bags and included models from genuine leather of Russian manufacturers in the Westfalika assortment of stores. In the 2017 year, Obuv Rossii plans to introduce this assortment into its Rossita and Emilia Estra retail chains.
Group of companies Obuv Rossii was founded in 2003, the head office is located in Novosibirsk. The main business areas are footwear production, retail and wholesale trade in footwear and related products. Obuv Rossii develops five shoe chains: Westfalika (monobrand, mid-price segment), Pedestrian (multi-brand shoe supermarket), Emilia Estra (shoes boutique), Rossita (store for the whole family) and Lisette (fashion shoe salons). The shoe chain "Obuv Rossii" today has more than 450 stores in more than 100 cities. The company's revenue in 2015 according to RAS amounted to 9 billion rubles, net profit - 1,3 billion rubles.
The Obuv Rossii group of companies has summed up the results of 2016 in the direction of related products. Sales of such goods (excluding clothing) increased by 5% compared to 2015. It was…
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