In 2016, Obuv Rossii increased revenue by 11% to 10 billion rubles
The Obuv Rossii group of companies summed up the financial results of 2016 of the year according to RAS. The company's revenue for the reporting period increased by 11% and amounted to 10 billion rubles. Net profit - 1,3 billion rubles, an increase in relation to 2015 year - 0,3%. EBITDA grew by 7% and amounted to 2,4 billion rubles. EBITDA margin - 24% (2015 indicator of the year - 25%). Comparable sales (like-for-like) across all networks within the Group increased by 9,4%. The growth in retail sales in pairs amounted to 10%. Sales of related products (including clothing) increased by 16,7% - up to 2,25 billion rubles.
The growth of key financial indicators was made possible thanks to the measures that the company took in 2015-2016. Obuv Rossii adapted the collections to changing consumer preferences: increased the share of classic running shoes, reduced the number of more expensive designer models. Given the growing popularity of casual style, “Shoes of Russia” began to expand the range of such shoes, including its own production, under the brands S-TEP and all.go. In 2016, the company introduced the new Medelista brand to the market - these are shoes made of high-quality artificial materials, more affordable.
“Obuv Rossii” continues to develop the direction of related products, the range of which now includes more than 4500 SKU - bags and leather goods, hats and accessories, hosiery, shoe care products, household goods, a specialized line of foot care products . The company also achieved significant results in sales of outerwear - in 2016, the growth was 42%. Diversification of the assortment allows Shoe of Russia to increase sales and average check, stimulate complex purchases and increase customer loyalty. According to the results of 2016, the share of related products (including clothing) in the company's sales revenue amounted to 27,3%.
In 2016, Obuv Rossii improved its financial services system: it issued “Arithmetic MasterCard” prepaid cards and began to issue loans to customers on cards. Now the monthly volume of credits to “Arithmetic MasterCard” cards exceeds 150 million rubles, and the size of payments for services at the cash desks of outlets is on average 100 million rubles. In total, more than 800 thousand Arithmetic cards have been issued to date.
In 2016, the company took a number of important steps for the development of production: in the summer, the capacity of the cutting and sewing workshop was increased through the acquisition of seven Orisol sewing robots; a line for the production of special shoes began to work; in the fall, Obuv Rossii expanded its production area 1,5 times; in winter, opened a joint training center with Orisol - the first in Russia and the CIS countries.
Whereas in the 2015 year the shoe market dipped quite seriously in kind (by 18-20%), then in the 2016 year there was no fall, the market situation stabilized. According to the forecasts of the Discovery Research Group, a slight increase is expected in the 2017 year: 6-7% in physical terms and 10-11% in monetary terms. In the 2017 year, “Obuv Rossii” will further improve its assortment, develop Internet and mobile sales, financial services, and increase production volumes.
Group of companies Obuv Rossii was founded in 2003, the head office is located in Novosibirsk. The main business areas are footwear production, retail and wholesale trade in footwear and related products. Obuv Rossii develops five shoe chains: Westfalika (mono-brand, mid-price segment), Pedestrian (multi-brand shoe supermarket), Emilia Estra (shoes boutique), Rossita (store for the whole family) and Lisette (fashion shoe salons). The shoe chain "Obuv Rossii" today has more than 450 stores in more than 100 cities. RAEX (Expert RA) assigned the Group a credit rating of “A +” (very high level of creditworthiness), the third sublevel, with a “stable” outlook. The company's revenue in 2016 under RAS amounted to 10 billion rubles, net profit - 1,3 billion rubles. The company has online stores westfalika.ru, westfalika-home.ru, emilia-esta.ru, rossita.com.
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