Company Zenden, plans to increase its total retail network in 2023 to 295 stores by opening 50 new outlets. The company is going to abandon the development of a network of franchising - reports New-Retail.ru.
Zenden summed up the results of 2022: net revenue grew by 15% reaching 21 billion rubles. Over the past year, the company opened 13 new stores, 7 were updated - the retailer is moving away from displaying goods with open boxes, changing zoning in accordance with the brands and style of shoes. The company is working on the quality of the assortment, which, at the end of 2022, led to an increase in gross profit by 25%.
In 2023 year Zenden aims to increase revenue by 20% to RUB 25 billion, including through the development of online sales of footwear of its own brands through marketplaces.
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