On Black Friday, buyers are interested in electronics, household appliances, clothes and shoes
A survey of Russian consumers by the Hi-Tech Mail.ru service showed that one in five respondents is interested in Black Friday (22%), with electronics (79%), household appliances (36%), and clothes ( 32%) and shoes (24%), writes TASS.
About 20% expect to spend up to 5 thousand rubles a day on discounts, 29% - from 5 to 15 thousand rubles, 21% - from 15 to 30 thousand rubles. More than 30 thousand can afford 26% of respondents.
Consumers are going to look for products at competitive prices on AliExpress, Tmall, Ozon, Wildberries. Black Friday this year is held by many retailers from November 25 to December 1. The official start of the action is the night of November 29.
So the Puma brand announces the sales period from November 26 on the brand website and from November 28 to December 1 in the traditional branded retail Puma. Discounts on the site will be up to 80% and apply to most of the assortment. Discounts at PUMA offline stores will be up to -50% on everything except new products.
In Converse stores, the promotion will be held on November 29, 20% discount on the selected assortment: sportswear, sneakers, sneakers and accessories.
Elisabetta Franchi Black Friday boutiques will take place from November 29 to December 1. Discount for a wide range of FW19-20 season models will be 20%.
In the network of shoes and accessories Rendez-Vous, the promotion began on November 21 and will last until December 1. “The minimum discount during the promotional period will be 31%, and the discount on selected items will reach 70%,” the retailer said in a press release.
A survey of Russian consumers conducted by the Hi-Tech Mail.ru service showed that every fifth respondent is interested in Black Friday (22%), while the most attractive ...
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American buyers couldn't buy Birkin bags and sued Hermès
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The Euro Shoes @ CAF exhibition was successfully held in Almaty
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We are ready for active development in the Russian market
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Coach turned to Big Data analysis and won the interest of a young audience
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Euro Shoes starts in a month in Moscow!
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Fashion Week takes place in Moscow
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Fashion trends Fall-Winter 2023/24 for commercial footwear purchases
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I doubt and object: how to find an approach to difficult clients?
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Two prominent Russian fashion designers Vyacheslav Zaitsev and Valentin Yudashkin passed away
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The Portuguese association of shoe manufacturers APICCAPS published the 13th edition of the international statistical bulletin World Footwear Yearbook for 2023, according to which in 2022 the production and export of shoes worldwide increased by 7,6% and 9%, respectively, and the world production of shoes reached 23,9 billion couples and returned to pre-pandemic levels.
Rostov footwear brand Novak presented a collection of sneakers and sneakers
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How to create selling visual content for online based on the identified unique selling proposition?
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How to set prices that will earn
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Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
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“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
