A survey of Russian consumers by the Hi-Tech Mail.ru service showed that one in five respondents is interested in Black Friday (22%), with electronics (79%), household appliances (36%), and clothes ( 32%) and shoes (24%), writes TASS.
About 20% expect to spend up to 5 thousand rubles a day on discounts, 29% - from 5 to 15 thousand rubles, 21% - from 15 to 30 thousand rubles. More than 30 thousand can afford 26% of respondents.
Consumers are going to look for products at competitive prices on AliExpress, Tmall, Ozon, Wildberries. Black Friday this year is held by many retailers from November 25 to December 1. The official start of the action is the night of November 29.
So the Puma brand announces the sales period from November 26 on the brand website and from November 28 to December 1 in the traditional branded retail Puma. Discounts on the site will be up to 80% and apply to most of the assortment. Discounts at PUMA offline stores will be up to -50% on everything except new products.
In Converse stores, the promotion will be held on November 29, 20% discount on the selected assortment: sportswear, sneakers, sneakers and accessories.
In boutiques, Elisabetta Franchi Black Friday will be held from November 29 to December 1. Discount for a wide range of models of the season FW19-20 will be 20%.
In the network of shoes and accessories Rendez-Vous, the promotion began on November 21 and lasts until December 1. “The minimum discount during the campaign period will be 31%, and the discount on selected items will reach 70%,” the retailer said in a press release.