The Black Friday promotion was held on Wildberries from November 18 to November 28, 2022. The sale aroused high interest among buyers and surpassed last year's figures. In total, the participants of the action ordered goods for a total amount of about 106,4 billion rubles, which is almost twice as much as during last year's sale.
It is noted that buyers began to actively prepare for the New Year holidays, among the most popular goods were garlands, books, creams, pajamas and sweaters.
Demand for more expensive products grew at the most dynamic pace: plumbing (+326%), car electronics (+331%), laptops and computers (+255%), smart home and security equipment (+225%), as well as goods for adults 18+ (+175%).
Rating |