The opening of a training center, a joint project of the companies Obuv Rossii and Orisol
The training center is based at the Shoe of Russia factory in the city of Berdsk, Novosibirsk Region, its course is primarily intended for the training of designers, fashion designers and engineers who work with modern CNC machines, 3D programs.
On December 12, the inauguration of the training center, a joint project of Obuv Rossii and Orisol in Berdsk, took place. Investments in equipping and launching the center amounted to 20 million rubles. It is planned that recruitment to new groups will be carried out once a quarter, with this mode, 30-50 specialists will be trained at the training center annually. With the increasing demand from shoe enterprises, the frequency of seminars will increase.
“A few years ago, shoe manufacturing technologies changed fundamentally: we switched from tailoring shoes in bulk to flat tailoring, which required the adaptation of models and manufacturing techniques. This revolution is related to the automation of shoe cutting and tailoring processes, and Orisol was the origins of this revolution, which was the first to develop a new type of machine with programmed control, and is still the undisputed leader in this market. - comments Abi Steinbach, vice president of sales and marketing at Orisol. - Now in the Russian footwear market, new technologies are not yet so widespread: in all, a little more than 100 Orisol automated sewing machines work here. However, we see great prospects and evaluate the growth potential in 10 times, that is, up to 1000 machines. ”
The training center is primarily focused on the training of designers, designers, technologists and engineers who work with modern CNC machines, 3D programs. The training will include three parts: an introductory course that will last 2 weeks and takes place in the center, its main content is building models of shoes on new machines, developing a pallet; the second block will include directly starting the machines in the factory where the trained specialist is working; and the third part of the training will take place after some time (2-3 months) at the enterprise, when employees will have experience in operating new machines and they will need to better understand the specifics of the functioning of automated systems.
“One of the tasks of creating the center is the introduction of new technologies in the Russian shoe market and increasing its competitiveness. The experience of domestic factories shows that at the first stage, automated systems allow 5-6 times to increase labor productivity. However, with a deeper development of the technology, this indicator can be brought up to 6-8 times. Automation makes it possible to produce a more complex assortment, mainly casual shoes, half-sports, sports and special footwear. The introduction of new technologies is advisable for the production volume of 1000-1200 pairs per model, i.e. these are factories with output from 250-500 thousand pairs of shoes per year, which are the majority in Russia, ”comments Anton Titov, director of the Obuv Rossii group of companies.

The geography of the training center is Russia and the CIS countries. The first course will begin in February 2017 of the year. At the same time, 8 students can study at the center, primarily engineers, designers, technologists and designers. The tuition fee will include only the cost of consumables - components and equipment. Depending on the assortment to be sewn, the course will cost from 10 to 20 thousand rubles. The teachers of the center are engineers - “Shoes of Russia”, who have already completed training in Taiwan. Also, once every six months, Orisol specialists will come from Israel, Bulgaria, Taiwan to conduct training programs for advanced users of Orisol technology.
Orisol - An Israeli company, a world leader in the production of automated sewing complexes. New machines are being developed in Israel, and production is based in Taiwan and Brazil. Orisol was the first in the world to produce a new type of machine with software that fully automates the shoe-making process, and has since been the undisputed leader in this market. This is an innovative company that equips factories of the fifth technological generation, characterized by a high level of automation of production.
Group of companies Obuv Rossii was founded in 2003, the head office is located in Novosibirsk. The main business areas of the group are footwear production, retail and wholesale trade in footwear and related products. Obuv Rossii develops five shoe chains: Westfalika (monobrand, mid-price segment), Pedestrian (multi-brand shoe supermarket), Emilia Estra (shoes boutique), Rossita (store for the whole family) and Lisette (fashion shoe salons). The shoe chain "Obuv Rossii" today has more than 450 stores in more than 100 cities. RAEX (Expert RA) assigned the Group an 'A +' credit rating (very high level of creditworthiness), the third sublevel, with a stable outlook. The company's revenue in 2015 according to RAS amounted to 9 billion rubles, net profit - 1,3 billion rubles.
| Rating |
What factors influence pricing, and how to work with retail prices for shoes
Footwear retail is one of those segments that is highly dependent on seasonality. Pricing in the footwear business, in turn, depends on a multitude of factors, from production costs to the vagaries of weather and regional factors.
Customer profiling in a shoe store. What is this technique and how can it be used in sales?
Profiling is a scientific method of "reading people," allowing one to create a psychological profile of a person and predict their actions or behavior in certain situations, or even catch them in a lie. Profiling is used in sales because the salesperson needs to understand a person's emotional state and their underlying motivations for purchasing. An expert and practitioner in sales growth in fashion, SR, discusses this method and its practical application in footwear retail.
SOHO Fashion Group: 20 years of sustainable growth and collaboration with global brands
This year, SOHO Fashion Group celebrates its 20th anniversary—a significant milestone that highlights the company's sustainable development and its contribution to shaping the Russian fashion market. During this period, the company has established a leading position in the industry, forging strong relationships with international brands and establishing itself as a reliable representative of the fashion segment.
MARCO TOZZI presented his Fall-Winter 2025/26 collection in Moscow.
A harmony of comfort and elegance, fashion trends and classic essentials—German shoe and bag brand MARCO TOZZI presents its new Fall-Winter 2025/26 collection.
Three fashionable colors for accessories and shoes for the fall-winter 2025/26 season
Each season, trend bureau Future Snoops (formerly Fashion Snoops) identifies key colors for different product groups. For shoes, bags, and accessories, the forecast takes into account the specifics of the categories and is based on general cross-market color forecasts for the season. The three colors described in the article below will influence the accessories market in the fall/winter 25/26 season, helping you promote trendy new items and update classic styles. These shades have beautiful and delicious names: "Ice Star," "Honey Glaze," and "Cherry Jam."
Euro Shoes — March 4-7, 2026 at the WTC Congress Center
From March 4th to 7th, leading brands from Europe, Asia, and the CIS will gather at the WTC Congress Center in Moscow to present their Fall/Winter 2026 collections, capture current trends, and set the direction for the fashion industry.
Just a month until the Euro Shoes exhibition in Moscow!
We are counting down the days for the main international exhibition of footwear and accessories Euro Shoes Premiere Collection in Moscow! The exhibition will be held from August 27 to 30 at a new premium venue – the capital's congress center WTC on Krasnopresnenskaya Embankment.
Salvatore Ferragamo's Shoes Inspire Pastry Chefs
Italian confectioners have created cakes that are exact copies of six legendary pairs of shoes from the archives of the Italian "Shoemaker to the Stars" maestro Salvatore Ferragamo. They were presented in the 10_11 restaurant of the Milan hotel Portrait Milano, which is part of the hotel management company owned by the Ferragamo family.
Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
Whatever aesthetics your collection adheres to - craft heritage, elegant minimalism inspired by traditions or, conversely, futuristic forms - if your customer strives to be fashionable and you need to regularly update your assortment with current trendy novelties, pay attention to the design trends, models and details of women's shoes and bags in the fall-winter 2025/26 season described in this article. To prepare it, the author used materials from the international trend bureau Fashion Snoops, which is a source of commercial forecasts for the seasons ahead, and current trend analytics of key events in the fashion industry around the world: industry exhibitions, shows, shows.
How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
Clarks: 200 years of quality, style and innovation
In 2025, the legendary British brand Clarks celebrates its 200th anniversary – an impressive milestone that demonstrates its enduring relevance, impeccable quality and global appeal.
New brand in the SOHO FASHION portfolio – BEVERLY HILLS POLO CLUB
SOHO Fashion continues to grow and develop in the Russian footwear market, and in 2025, the leading distributor's brand portfolio added a new one – the legendary Beverly
The cyclicality of fashion and its impact on the financial results of the fashion business
Stylists and experts never tire of telling both professionals and ordinary consumers of goods and services in the fashion industry that fashion develops cyclically. The cyclicality of fashion has a significant impact on the financial results of the fashion business, since it dictates periods of demand and decline and determines which goods will be in demand at a certain moment. SR expert in assortment planning and management Emina Ponyatova talks about which aspects of the cyclicality of fashion should be taken into account by shoe retailers in their work, and how they affect the financial performance of the business.
Micam and Livetrend presented a selection of footwear trends for the spring-summer 2026 season
The Italian international footwear fair Micam presents the "Spring-Summer 2026 Trend Guide", developed in collaboration with Livetrend. The guide is based on the analysis of social networks, online marketplaces and fashion shows, as well as new technologies such as artificial intelligence and Big Data.
The Battle for the Sports Shoe Market
Fashion market experts and economic analysts predict a decline in sales of Nike and Adidas. The leadership positions of the unsinkable sports giants may be seriously shaken in the coming years, as they are being pushed out by young, bold and active competitors – challenger brands.
PETER KAISER - the best brand of 2025!
"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?