The new French shoe brand Violet Tomas has opened a pop-up store in the famous Parisian department store Galeries Lafayette. The brand’s temporary store will operate in the department store for just one month. During this time, Violet Tomas customers can either buy a ready-made pair of shoes or tailor their individual designs to order.
The idea of the Violet Tomas brand is simple - to offer one shoe model for the season, but present the models in different color options and from different materials. Autumn 2017 - these are low-heeled ankle boots.
In the pop-up store, 22 colors of one model of calf suede ankle boots are presented, with different heel finishes - using silver or gold trim, without it. The price of a finished pair starts at $ 670. $ 810 will cost an order for custom design ankle boots. Sewing custom-made shoes takes six weeks, and the pop-up Violet Tomas store closes on November 26.
The founder of Violet Tomas is Jerome Espinos, former president of the Ralph Lauren accessories line.
In the spring of 2018, Espinos offered his clients open sandals as a model for the season. At the same time, the styles of sandals were different - models with a fastening ankle strap and models with a heel strap. Shoes were presented in different colors and sewn from different materials, including suede and patent leather.