In the new Econika spring-summer'18 collection, the brand’s designers were inspired by the theme of the big city with its dynamic rhythm and geometry of skyscrapers, while the summer part was completely devoted to the romance of country life.
The spring part of the Ekonika base line has become a kind of reflection of life in the metropolis. The print adorns elegant boats and ballet flats, stylish sneakers and sandals. In the collection you can find printed crossbody bags, belts and light scarves. The geometry defined by the print became the basis for creating original architectural heels, accessories and stitches. The invoice of materials - genuine leather, suede, velor. The colors of the collection are restrained - powdery, gray, white, blue, olive, silver, blue, with bright accents of raspberries and orchids.
The summer part of the Ekonika collection is inspired by nature and harmoniously complements the “urban” part. The main focus of summer models was embroidery with cornflowers and ears. Floral prints adorn loafers, mules, shoes, sandals and sandals, as well as stylish bags and belts. The textures of the materials are leather, velor and natural textiles very relevant this season: linen, gunny, and straws. The color palette is designed in natural shades - milk, sand and blue tones with accents of juicy light green, positive yellow and bright fuchsia and cornflower.
The main elements of the Alla Pugachova premium line were flowers. The most delicate voluminous silk flowers bloomed on mules, loafers, sandals, brooches and clutches. The invoice of materials - genuine leather, refined suede, velor. 3D flowers bloom on the heels and soles of shoes and sneakers. A blooming apple tree is depicted on velor in elegant shoes and bags. Sheer heels have added an extra touch to elegant boat shoes.