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SOHO Fashion collection includes a new brand of children's shoes Richter
12.11.2021 386

SOHO Fashion collection includes a new brand of children's shoes Richter

The portfolio of the Russian distributor of world footwear brands SOHO Fashion has been replenished with a new brand of children's shoes Richter. The history of the Austrian brand goes back over 120 years. The brand's shoes are distinguished by a comfortable fastener, the line includes models of three types of fullness.

The history of the Richter brand began in 1893 in the small Austrian town of Linz, where Wenzel and Theresia Richter opened a small family shoe making workshop. Their Son Ferdinand was supposed to continue the family business, but due to the political situation in the world and the Second World War, he was only able to take over the management of the company in 1945.

By 1980, the brand gained its former fame and was imported to many European countries, and even to the USSR. The head of the company invested a lot of money in the study and development of new technologies. To this day, orthopedists are involved in the creation of new models, who bring their knowledge and experience to the creation of ideal shoes for children. Richter's assortment includes shoes not only with an instep support, but also with a hard heel, a special shape of the sole, the correct length and fullness.

A distinctive feature of some shoe models is simple and patented fastening mechanisms. They allow the child to easily put on and take off their shoes: there is no need to lift, pull, tie anything, you just need to turn the fastener. This is a very simple and convenient feature, especially for young children who have not yet learned how to tie their shoelaces.

Every child is different. Even with the same foot length, the width of the foot may differ. To provide parents with the opportunity to buy suitable footwear, Richter has released three types of fullness of the foot: S (narrow), M (medium), W (wide).

Richter uses high quality materials in production. In 1970, Richter, together with the Austrian Orthopedic Association, the Medical University of Vienna and the shoe industry, pioneered large-scale measurements of children's feet in Europe. Thanks to this, a new quality mark was introduced for children's shoes.

The current collection of Richter footwear is already presented in the online store and in SOHO stores (Afimall City shopping and entertainment center, RIO Dmitrovka in Moscow, Tsentrum shopping and entertainment center in Simferopol, Park House shopping center in Samara).

The portfolio of the Russian distributor of world footwear brands SOHO Fashion has been replenished with a new brand of children's shoes Richter. The history of the Austrian brand goes back over 120 years. The brand's shoes are different, ...
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