Following the Savings Bank, which agreed with PickPoint to place pickPoints (pick-up points) for PickPoint in the bank's branches, Obuv Rossii provided the opportunity to place pedestals in its retail network, which has 677 stores operating under different brands.
As stated in the press release of GK Obuv Rossii, the project is part of the group’s strategy for the development of omnichannel trading and integration into the logistics infrastructure of the Russian e-commerce market. Appearance of PickPoint postamata in stores will increase retail traffic. According to partners, the joint project will allow in the first year to attract up to 5% of additional traffic to customers who are potentially interested in the assortment of retail, which will also increase loyalty to the Russian Shoe brands.
At the first stage, more than 250 stores located in the Urals, Siberia, the Far East and the Volga region were connected to the project. Mostly shoe stores of the Westfalika chain, part of Obuv Rossii GC, are involved in the project; the plans of Obuv Rossii and PickPoint include scaling up the chain of points of delivery of orders in mono- and multi-brand shoe stores that will fit the project requirements.
Obuv Rossii and PickPoint GC order pick-up points can be used by customers of any Russian or foreign online store that is a partner of a logistics operator, and this is more than 5500 e-commerce companies.
“Integration of online and offline is a key trend that will determine the development of retail in the near future. Therefore, we are implementing projects that help us achieve maximum synergy between different sales channels, ”comments Anton Titov, Director of Obuv Rossii GC. - Collaboration with PickPoint is one of the steps along the way. Thus, our network integrates into the existing infrastructure of the Russian online sales market, becomes its important component, and we receive an additional incentive for the development of our own retail network and Internet sites. ”
The development of omnichannel sales is one of the important areas of work for Shoe Russia. Following the results of the 9 months of the 2018 year, the share of e-commerce in the Group's retail revenue amounted to 11,5%. As part of the development strategy for the omnichannel trading model, Russia's Shoes in 2018 increased its cooperation with large online stores Wildberries and Lamoda. The company also plans to develop partnerships with other operators of the Russian e-commerce market, including networks of points of delivery and delivery of parcels, to integrate into the logistics infrastructure of the e-commerce market and achieve maximum effect from the synergy of different sales channels.
GC "Shoes of Russia" founded in 2003 year, has a headquarters in Novosibirsk and an office in Moscow. Engaged in the production and sale of footwear and related products. The company operates 677 stores (133 operate under a franchise) under the brands Westfalika (single-brand shoe store), Pedestrian (multi-brand shoe supermarket), Rossita (a family-friendly store), Emilia Estra and Lisette (fashion shoe stores), and also develops brands of shoes and clothes for an active lifestyle S-tep, all.go and Snow Guard and owns two shoe factories in the Novosibirsk region.
In accordance with the audited financial results of the group according to IFRS, in 2017, revenue amounted to 10,8 billion rubles, net profit - 1,31 billion rubles, EBITDA - 2,74 billion rubles.
Pickpoint - The first logistics service of a new generation, which was created for convenient and affordable receipt and payment of online orders. PickPoint is developing the largest network of points of delivery of orders in Russia. PickPoint network includes more than 5500 postamata (automatic parcel terminals) and points of delivery in more than 540 cities of Russia. About 5,5 of thousands of online retailers are connected to the PickPoint network. The PickPoint user base has 6,7 million people.