Milan is preparing for Pitti Uomo and Fashion Week Martine Rose, summer'24
07.06.2024 468

Milan is preparing for Pitti Uomo and Fashion Week

After London Fashion Week, on Tuesday, June 11, Italy will take its place. The men's fashion marathon for the spring-summer 2025 season continues first in Florence with the men's fashion exhibition Pitti Uomo until June 14, and then in Milan Fashion Week, which will take place from June 14 to 18.

Florence's Pitti Uomo announces the participation of about 800 exhibitors, 43% of whom come from abroad, as well as a series of international events and projects. Among them, "China Wave" highlights "the best of contemporary Chinese men's fashion." The initiative is organized by the National Garment Association of China and will feature seven to eight brands selected by CHIC (China International Fashion Fair), such as Valleyouth, KB Hong from K-Boxing, Raxxy, JDV, Fenggy, Blackhead and Keyone from Hattershub.

Milan Men's Fashion Week will present a busy program with 20 catwalk shows (up from 22 last season), including a Giorgio Armani double show, and 84 meetings including presentations and events. Added to this are four digital shows, including one from Chinese brand Valleyouth, as well as several off-calendar fashion shows. Several key designers from London and Paris are announced to attend, such as Marine Serre, Pierre-Louis Massiah, Paul Smith, Martin Rose and Dunhill.

Of the made in Italy brands, in addition to Armani, the only remaining brands on the men's fashion catwalk are Prada, Dolce & Gabbana, Gucci, Fendi, Dsquared2, Zegna and Moschino, which will open the show on Friday 14 June.

Also announced are Neil Barrett, Magliano, MSGM, and Massimo Giorgetti's brand, which will celebrate its 15th anniversary with a mixed show that claims to be one of the highlights of the week.

 

After London Fashion Week, on Tuesday, June 11, Italy will take its place. The men's fashion marathon for the spring-summer 2025 season will continue first in Florence with the men's fashion exhibition Pitti Uomo until June 14, and…
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