Milan Fashion Week Begins
Milan Fashion Week runs from February 25 to March 3. Despite the fact that sales in the Italian fashion sector fell by 5,3% in 2024 to 96 billion euros, the event promises to be busy. Many new names are announced, including Fiorucci and K-Way.
Giorgio Armani, MSGM and Blumarine are returning to the Week, with anniversary shows expected – in honor of Fendi’s 100th anniversary, Dsquared30’s 2th anniversary, K-Way’s 60th anniversary and Santoni’s 50th anniversary.
More than 150 events are planned with 54 fashion shows, including two double shows (Emporio and Giorgio Armani).
There will be exhibitions, one dedicated to Balenciaga and “The Waves”, an exhibition organized by 10 Corso Como about the new wave of designers Duran Lantink, Khodakova, Vaquera and Zomer.
Six fashion shows are scheduled to take place digitally - Tokyo James, Maison Nencioni, Maxivive, Jacob Cohën, Neapolitan demi-couture label Saman Loira and Viapiave33.
Briefly about the shows of famous brands at Milan Fashion Week:
The evening will open with a Gucci show today. The day will end with two mixed anniversary shows by Dsquared2 and K-Way.
The Fendi show will take place on the evening of February 26. On the same day, Diesel, Jil Sander, Antonio Marras and Marni will show.
Blumarine, under new creative director David Koma, returns to the week with a show on Thursday, February 27. Roberto Cavalli, Etro, Max Mara and Prada will also show on the same day.
Friday the 28th - Moschino and Versace.
On Saturday, March 1st - MSGM, Dolce & Gabbana and Philipp Plein. On Sunday, March 2nd, we'll be watching the Giorgio Armani show.
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