The opening of the brand store of the German Caprice shoe brand took place in Minsk on June 10. The second Caprice company store in the capital of Belarus is located in the Skala shopping center, its sales area is 100 sq. meters.
The new Caprice is a multi-brand format store. It presents collections of shoes for men and women of a number of shoe brands from Germany. In addition to Caprice brand shoes, which makes up 50% of the assortment, among the retail brands are LLOYD, Hogl, Gabor, Tamaris, Conhpol, Marco Tozzi, Rieker, Bugatti, Conhpol, Josef Seibel, Alpina, S. Oliver.
German footwear brands focus primarily on the combination of fashion trends and comfort. Differs in affordable prices and a large selection of models and colors.
Caprice retail is developing in Minsk within the framework of a strategic partnership between the German company Caprice Schuhproduktion GmbH & Co.KG, a member of the Wortmann Group, and the Belarusian retailer European Shoes. In addition to Caprice stores, the Belarusian company Evropeiskaya obuv is developing a network of multi-brand stores under the name Evropeiskaya obuv, which also presents an assortment of German footwear brands in the middle and medium plus price segment.