Euro Shoes Premiere Collection opened in Moscow
Today in Moscow, Sokolniki Exhibition and Convention Center has launched a professional exhibition of European shoes Euro Shoes Premiere Collection. Brands of shoes and accessories from 14 countries present their collections of the spring-summer 2020 season at the exhibition.
From 26 to 29 on August, Euro Shoes Premiere Collection will bring together buyers from all over the country to meet and pre-order shoes and accessories from leading European brands. Among the regular exhibitors of the exhibition are German brands - Caprice, Tamaris, Marco Tozzi, Yana, Be Natural, s.Oliver, Hogl, Gabor, Rieker, Ara, Italian Accademia, Geox, Ash, British Clarks, Spanish Hispanitas, the popular Russian brand Francesco Donni and many others.
Shoe brand s.Oliver has prepared a bright non-standard stand and is preparing to host the leadership from its head office in Germany. This year, for the first time, such well-known Turkish companies as Heya and Greyder will take part in the exhibition, it is also worth noting the return after a long absence to the ranks of the exhibitors of Euro Shoes, the representative office of the Portuguese company Fly London.
Traditionally, within the framework of the exhibition, presentations and shows of collections, as well as trainings and master classes by fashion market experts will be held. Visitors to the Euro Shoes Premiere Collection will be able to participate in the exhibition’s business program, - attend seminars on retail business management, get acquainted with new online sales technologies and traditional retail, and clarify all issues related to mandatory labeling of shoes introduced this year in Of Russia.
Today in Moscow, Sokolniki Exhibition and Convention Center has launched a professional exhibition of European shoes Euro Shoes Premiere Collection. Brands of shoes and accessories from 14 countries present at the exhibition ...
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What factors influence pricing, and how to work with retail prices for shoes
Footwear retail is one of those segments that is highly dependent on seasonality. Pricing in the footwear business, in turn, depends on a multitude of factors, from production costs to the vagaries of weather and regional factors.SR's expert in product assortment and management, Emina Ponyatova, discusses the key principles of pricing footwear products, as well as the main pressure factors and challenges facing footwear retailers in 2025, and offers recommendations on how to ensure successful and profitable retail.
Customer profiling in a shoe store. What is this technique and how can it be used in sales?
Profiling is a scientific method of "reading people," allowing one to create a psychological profile of a person and predict their actions or behavior in certain situations, or even catch them in a lie. Profiling is used in sales because the salesperson needs to understand a person's emotional state and their underlying motivations for purchasing. An expert and practitioner in sales growth in fashion, SR, discusses this method and its practical application in footwear retail.
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MARCO TOZZI presented his Fall-Winter 2025/26 collection in Moscow.
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Three fashionable colors for accessories and shoes for the fall-winter 2025/26 season
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Euro Shoes — March 4-7, 2026 at the WTC Congress Center
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Salvatore Ferragamo's Shoes Inspire Pastry Chefs
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Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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How Pareto's Law Works in a Shoe Retail Store
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associated with elitism, aristocracy and an active lifestyle.
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The Battle for the Sports Shoe Market
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PETER KAISER - the best brand of 2025!
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“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
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Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
