Isabel Marant
The first boutique of the Isabel Marant luxury brand will open in Moscow
In August, a boutique of the French luxury clothing, footwear and accessories brand Isabel Marant is expected to open in Crocus City Mall. The brand's first store in Russia will be located on an area of 160 sq. meters. The boutique will also present a more democratic line of the Isabel Marant Etoile brand.
The average check for Isabel Marant brand is 60 thousand rubles, for Isabel Marant Etoile line - about 40 thousand rubles.
The official distributor of the brand in Russia is the Crocus Group. According to the vice-president of the holding Emin Agalarov, the new format will be tested during the season, and if successful, two or three more Isabel Marant boutiques will be opened in Moscow and the Moscow region.
“If the store in Crocus generates about 142 million rubles. per year, which means that from each boutique in Moscow it will be possible to gain about 92 million rubles. During the first season, we will have an understanding of whether to open new sites. These can be either individual stores or corners or a shop-in-shop format, ”Agalarov said.
Founded in 1994, French fashion designer Isabelle Maran is a fashion house with 37 boutiques in the US, EU, China and Hong Kong. In Russia, some models of the brand are presented in TSUM, Aizel and Bosco stores.
In August, Crocus City Mall is expected to open a boutique of the French luxury brand of clothing, footwear and accessories Isabel Marant. The first brand store in Russia will be located on 160 square. meters. ...
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