The new Kari Kids store opened on March 14 in Evropeisky shopping center in Moscow. The capital's flagship of the Kari Kids chain presents a concept store of clothes and shoes, accessories and educational toys for children from 0 to 12 years old, where interactive games play an important role in the design of the space.
So in the fitting rooms of Kari Kids, bodyboards for children of different ages are installed, and video clips are broadcast on the equipment, revealing the functionality of the toys presented in the store. In the concept Kari for children, creative workshops will be held on weekends. It is assumed that such a retail format will be more attractive to the target audience of buyers - parents and children.
In the future, the retailer plans to launch new retail concept spaces within its Kari Kids network, which currently covers four countries - Russia, Kazakhstan, Belarus and Armenia and consists of 343 stores.
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