From 6 to 8 on June in Moscow, the Courtyard by Marriott Moscow Hotel hosts the Brazilian Footwear showroom for shoes. This event is held in the Russian capital once a year with the support of the Russian office of ApexBrazil, the agency for the promotion of export and investment of Brazil, and Abicalzados, the Association of Brazilian shoe manufacturers. This is the fourth showroom in Moscow, the first one took place in 2015. Within three days, leading Brazilian companies will present their new products from the collections of the spring-summer 2019 season to Russian companies. This year, a large part of the exposition is occupied by women's clothing, there are also many children's brands, and only one participant in the show room is a manufacturer of men's shoes, the company Sapatoterapia, a brand already presented and well-known on the Russian market.
In total, 2018 Brazilian companies take part in the showroom in 19, of which: women's shoes - 11 brands (Beira Rio Conforto, Capodarte, Cocco Miami, Dumond, Madera, Moleca, Petite Jolie, Suzana Santos, Usaflex, Viviar, Vizzano); children's footwear - 7 brands (Bibi, Klin, Molekinha, Molekinho, Ortope, Pampini, Pimpolho). Among the exhibitors there are such giants of the footwear industry of the South American country as the Beira Rio factory (the leader of the footwear industry in Brazil and one of the largest footwear manufacturers; it presents five of its six brands in the showroom - Beira Rio Conforto, Molekinha, Molekinho, Vizzano, Moleca), and companies that came to Russia for the first time to show their products. There are three such newcomers to the showroom: Suzana Santos, Usaflex and PImpolho. There are also companies that have already worked in the Russian market, but for some reason had to leave (for example, the premium shoe brand for girls Pampini), and now they are doing a second
The price segment of the presented shoes - from low to premium, the Brazilians present both shoes made of artificial and natural materials.
ApexBrazil - Brazil's export and investment promotion agency, founded in 2003 by the Brazilian government in conjunction with the Brazilian Ministry of Development, Industry and Foreign Trade; is a state organization whose activities are aimed at supporting foreign investors who are looking for ways to cooperate or expand their activities in Brazil, as well as Brazilian companies entering the international market.