A multi-brand store of children's shoes Arima from Turkish manufacturers has opened in Moscow at 22 Andropova Avenue in the Nora children's shopping and entertainment center. The trade area of the store is 42 sq. meters.
In the retail are presented children's shoes of the middle price segment of their own brand “Arima”, as well as Turkish brands MyMini, Tirenti and others. Another store under the guise of Arima was opened in the capital in the Perseus shopping center on Semenovskaya.
According to the owners of the retail chain, which has been developing in Moscow since 2010, the company has so far placed its retail outlets in the Perseus shopping center network, which is not full of entertainment areas. However, recently it was decided to transfer one of its stores from the Perseus shopping center on Leningradskoye Shosse to a more modern shopping complex with an entertainment zone and Nora food court.
“The new generation of parents is people born in the 90s. They have a different type of consumption than the older generation. It’s more common for these people to visit shopping malls and company stores rather than go shopping at clothing markets, ”the company said.