Rieker
The presentation of the Italian MICAM was held in Moscow
24.06.2016 4236

The presentation of the Italian MICAM was held in Moscow

A gala dinner and presentation of the main Italian shoe exhibition MICAM took place on June 23 in Moscow, at the Imperial Yacht Club. The event was organized by the ICE Agency-Italian Embassy, ​​Trade Exchange Development Department, and the National Association of Italian Footwear Manufacturers ASSOCALZATURIFICI.

The guests of the evening were representatives of the Russian shoe market - buyers, importers, owners of retail shoe stores, experts from the fashion world, and journalists.

MICAM is the world's leading trade fair for footwear and is held twice a year in Milan at the modern and functional Rho Fiera exhibition center. Every year MICAM gathers more than 3000 participants and about 70 visitors from more than 000 countries. The exhibition, which will be held this year from 130 to 3 September, will traditionally feature the leading Italian and international footwear brands with their spring-summer 6 collections.

As the organizers of the MICAM presentation in Moscow noted, not only fashion, but also cinema plays a huge role in the culture of Italians. At the MICAM evening, these two components were presented in a unique exhibition of Italian shoes, which featured in Oscar-winning movie hits: Pirates of the Caribbean, Gladiator, The Man in the Iron Mask, Grand Hotel Budapest, Life is Beautiful, Great beauty "and flaunted on the feet of Hollywood movie stars - Monica Bellucci, Nicole Kidman, Madonna, Leonardo DiCaprio, Russell Crowe, Johnny Depp and others. In addition to the exhibition, the guests were shown a short film "Niente per caso" ("Nothing is accidental"), specially filmed for the presentation of the autumn MICAM. 

A gala dinner and presentation of the main Italian shoe exhibition MICAM took place on June 23 in Moscow, at the Imperial Yacht Club. The event was organized by ICE Agency-Italian Embassy, ​​...
5
1
Rating

Latest News

The Pantone Institute named the color of 2024

According to the Pantone Color Institute, the main color of the upcoming 2024 will be the delicate orange-pink shade “Peach Fuzz” (13-1023 Peach…
08.12.2023 266

Romika, Westland and Gerry Weber will be sold under the Josef Seibel umbrella

German shoe manufacturer Josef Siebel has announced that from the fall-winter 2024 season it will merge and sell footwear brands Romika, Westland and Gerry Weber under its own name, writes…
08.12.2023 283

Sneaker production launches in Astrakhan

The Duna AST company plans to launch the production of sports shoes on the basis of the Astrakhan rubber footwear plant. The enterprise received preferential financing from the Industrial Development Fund of the Astrakhan Region, and at the end of the month it is expected...
07.12.2023 361

Adidas and Reebok will be sold in the new ASP retail in Russia

Clothing and footwear of the brands Adidas and Reebok, which officially left Russia, will be presented in the assortment of the new retail chain ASP, the first store of which will open in the Belaya Dacha outlet in Moscow this week, writes...
07.12.2023 422

Timberland and Kith release another collaboration

Founded by American designer Ronnie Fieg, street fashion brand Kith has worked to update the appearance of Timberland winter boots...
06.12.2023 366
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning