The presentation of the Italian MICAM was held in Moscow
A gala dinner and presentation of the main Italian shoe exhibition MICAM took place on June 23 in Moscow, at the Imperial Yacht Club. The event was organized by the ICE Agency-Italian Embassy, Trade Exchange Development Department, and the National Association of Italian Footwear Manufacturers ASSOCALZATURIFICI.
The guests of the evening were representatives of the Russian shoe market - buyers, importers, owners of retail shoe stores, experts from the fashion world, and journalists.
MICAM is the world's leading trade fair for footwear and is held twice a year in Milan at the modern and functional Rho Fiera exhibition center. Every year MICAM gathers more than 3000 participants and about 70 visitors from more than 000 countries. The exhibition, which will be held this year from 130 to 3 September, will traditionally feature the leading Italian and international footwear brands with their spring-summer 6 collections.
As the organizers of the MICAM presentation in Moscow noted, not only fashion, but also cinema plays a huge role in the culture of Italians. At the MICAM evening, these two components were presented in a unique exhibition of Italian shoes, which featured in Oscar-winning movie hits: Pirates of the Caribbean, Gladiator, The Man in the Iron Mask, Grand Hotel Budapest, Life is Beautiful, Great beauty "and flaunted on the feet of Hollywood movie stars - Monica Bellucci, Nicole Kidman, Madonna, Leonardo DiCaprio, Russell Crowe, Johnny Depp and others. In addition to the exhibition, the guests were shown a short film "Niente per caso" ("Nothing is accidental"), specially filmed for the presentation of the autumn MICAM.
A gala dinner and presentation of the main Italian shoe exhibition MICAM took place on June 23 in Moscow, at the Imperial Yacht Club. The event was organized by ICE Agency-Italian Embassy, ...
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Euro Shoes opens a new season for buyers and brands
In the first days of spring, from March 4–7, the international footwear and accessories exhibition Euro Shoes Premiere Collection in Moscow will once again gather buyers and other industry professionals to discover the collections of global footwear brands for the upcoming Fall-Winter 26–27 season.
Chinese brands and factories at Euro Shoes
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The home collection from Australian brand EMU Australia at Euro Shoes
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Rieker and Remonte with new collections - at Euro Shoes
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Store Manager: Strategic Asset or Redundant Position?
Owners of small shoe stores often juggle multiple roles: negotiating with suppliers, managing inventory, handling marketing, and even personally participating in sales. In such an environment, it's difficult to focus on strategic development and operational management. This is where a store manager comes in – a key employee who oversees daily processes and ensures stable business growth. However, many owners believe they can handle this on their own. SR fashion business management and development expert Maria Gerasimenko explains why a store manager is essential and why you can't do without one if you want to grow and scale your business.
Spring/Summer 2026: Five Trends for Athletic Shoes
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Tamaris SS26 Collection
In its Spring-Summer 2026 collection, Tamaris combines tradition, innovation, and the latest fashion trends.
Just a month until the Euro Shoes exhibition in Moscow!
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Salvatore Ferragamo's Shoes Inspire Pastry Chefs
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Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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The Battle for the Sports Shoe Market
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How Pareto's Law Works in a Shoe Retail Store
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Clarks: 200 years of quality, style and innovation
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The cyclicality of fashion and its impact on the financial results of the fashion business
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PETER KAISER - the best brand of 2025!
"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
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How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
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The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
