Guests were treated to cocktails, and brands tried to create a unique display of their products in order to attract the attention of fashionable guests to their products.
In the "Fashion Season", the Rendez-Vous store announced an 25% discount on the entire collection of shoes and gave customers prizes in elegant packaging, which were randomly picked up in a special slot machine. Stylists, hairdressers offered their services to everyone.
And fashion brands luring guests into their stores competed in originality in advertising and promotions.
But the most powerful action, perhaps, took place in the Central Department Store, where in addition to promotional events, meetings were organized with contemporary artists, DJs played, and the store itself turned into a real fashion catwalk.
Here you could watch many secular faces, models, incredible beauty promoters and fashionistas.
In St. Petersburg, Vogue Fashion Night Out will be held on September 8. The department store DLT, multi-brand stores Au Pont Rouge and Babochka, boutiques Chanel, Louis Vuitton, Dior participate in it.
For the first time, Vogue Fashion Night Out was held in the USA on the initiative of Anna Wintour, editor-in-chief of the American Vogue magazine. The event was designed to revive the fashion market, affected by the effects of the global financial crisis. Subsequently, the initiative was supported by the chief editors of Vogue in different countries of the world.